Inside the Mind
Of the Millionaire Maker

SURGEON GENERAL WARNING: What you are about to read could cause shortness of breath, an overwhelming desire to pinch oneself, complete system shock and possible heart failure.

Self Made Marketing Millionaire Dan Kennedy Admits…

…He’s WRONG! 

In Response To This Unheard Of Event Dan Is Reaching Deep Inside His Personal Success Tool Box To Offer You What He Considers To Be The Most Highly Profitable Yet Completely Overlooked Money-Making Strategies Ever Packaged Into One Ridiculously Low Priced Offer…

If you have a burning desire to skyrocket your earnings, stop beating your head against the wall and start learning what one of THE MOST SUCCESSFUL MARKETING MINDS in the world thinks are the most profitable tools and strategies YOU MUST KNOW in order to build a million dollar income of your own…then reading the rest of this letter might just be the most important 13-minutes of your business career!

From Dan Kennedy:

very once in a while I have to admit when I’m wrong. THIS DOES NOT HAPPEN VERY OFTEN, but yes, this unheard of event can occur. Let me explain…

For those of you who have never heard of me, let me be so bold as to tell you a little about myself. I am internationally recognized as a 'millionaire-maker,' helping people in just about every category of business turn their ideas into fortunes. I have been called the "Professor of Harsh Reality" because of my provocative, irreverent, sarcastic, and “tell it like it is” humorous, but chilling tone that cuts to the core of the issues in a way no other marketing 'guru' does.

My clients include sole entrepreneurs to huge corporations such as, now giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercial. Guthy-Renker is a billion dollar a year business and I have been a key member of their brain trust since their very first infomercial (Think and Grow Rich). And the list goes on and on.

I have authored over eleven books covering all aspects of marketing and have been referred to as the "hidden genius" behind full page magazine and tabloid advertisements you've undoubtedly seen in such notable publications like Success, Inc., Entrepreneur, Nations Business, USA TODAY, and The Wall Street Journal.

Now that you know all about me…let me tell you why I’m admitting “I’m Wrong” and you can benefit from this once-in-a-lifetime event…

Over the years I have recorded and offered my many seminars, books and various interviews in CD format and have made a nice little chunk of change from doing so. I often throw in CD’s of tele-seminars as added bonuses or free gifts with purchase. They are an effective way to quickly and easily educate people on specific topics that I feel are KEY to creating a successful and profitable business. I really like them because I can do them from the comfort of my home office, they’re easy and you know me…the less work I have to do the better. These tele-seminars are nice little extras but I never thought a tele-seminar would be valuable enough to stand on its own. It wasn’t until I started receiving the tremendous positive feedback from the elite Glazer-Kennedy Inner Circle Members who were personally invited to participate in 6 special tele-seminar calls that I realized… I WAS WRONG!

These select members reported back such electrifying results and an over-whelming increase in sales (some in the $100’s of thousands from implementing a few ideas) that I felt I was obligated to bundle up these CD’s and AFFORDABLY offer them to any and everyone who desires increased profits and unlimited opportunity.

I know what you’re thinking…

“Oh yeah Dan, yet another CD offer promising NEW “secrets” and the hottest “trends” in marketing that are sure to make me a MILLIONAIRE.. just like you!”

Well, “no” and “yes”. No, I will not be giving you “trends” or “secrets,” rather, PROVEN techniques that I have personally used to build my “millionaire status” and the same methods that have helped those who chose to implement these techniques get on the fast track and create BIG PAYDAYS! And…yes. If you listen to these CD’s carefully and implement the nuggets of wisdom I reveal, then certainly, you WILL be on your way to plating up your piece of the millionaire pie! 

I have offered many great CD sets in the past…CD’s from seminars…and from interviews, but what makes this set so different is just that the topics were hand- picked by me and contain specific information that I feel is instrumental to any business and - if not immediately implemented - could be the missing link in YOUR businesses… keeping YOU from bringing in the BIG BUCKS! 

Like I said before…I decided to offer these private invitation-only tele-seminar CD’s based on the overwhelming positive feedback I received after each-and-every-one of these particular calls. Honestly, I receive comments and success stories all the time, but more so after these 6 select tele-seminars than after any of the many others I have taken part in. The quality of the information contained on these CD’s is so content rich that everyone from those who are just starting out, all the way up to established marketers with thriving businesses, will benefit from the carefully tested, reliable and most importantly…proven methods that gets’em buying and keeps’em buying!

Each CD is jam-packed with information that I KNOW each one of you can use in your business regardless if you are online or offline, business-to-business or direct to consumer. As an extra bonus I have left the 30 minute question and answer session on each of these CD’s so you can learn from the questions of people just like you, dealing with problems just like yours, seeking guidance from someone who has “been there, done that and mastered it”…that’s me. Let me tell you about what you can expect to discover on these 6 CD’s. 

Inside The Mind Of The Millionaire Maker CD#1

How To Dramatically Increase
Profit from Direct Mail

Let’s focus in on this Direct Mail topic for a minute. If executed properly, direct mail can be one of THE MOST EFFECTIVE marketing efforts you can choose. Getting great copy in qualified hot little hands and then selling them so hard they practically beg you to let them buy your service or product…is the sweetest music any marketer will ever hear. Problem is most marketers screw it up from step one! Think about it…

How much did you do on your last direct mail campaign? Average? Not so good? Did you even break even? Frustrating isn’t it! People like you pay marketing “gurus” like me 10’s of thousands of dollars to show them what they are doing wrong in their direct mail efforts. If you can afford it, I will certainly take your money OR you can do exactly what I reveal on this CD and save yourself thousands. Your next direct mail campaign could be THE ONE that sends your business down the path of millionaire success. 

On CD#1: 

      Learn if you are currently making the #1 HUGE MISTAKE most marketers make when selecting who to target…this could be the difference between mediocre results and you getting the biggest, best response you have ever received.

      I reveal my personal step-by-step selection process for choosing who to target in both consumer and business-to-business marketing. I go into great detail with this and I guarantee this section alone will eliminate money wasted and poor results on your next direct mail campaign.

      Discover the ONE SIMPLE thing you can do to create better margin in what you are selling…so much so, that it will make it virtually impossible for you to flop.

      Learn my easy to understand formula that will show you exactly how to calculate your direct mail budget, in return, boosting your overall customer value.

      Get my “fool proof and fail proof” checklist that promises your message matches your market perfectly, putting you completely in-sync with customer needs and creating an environment ready for eager buyers with open wallets.

      I reveal the HUGE MISTAKE you are probably making right now which practically guarantees your mail piece goes directly in the trash AND what simple adjustment you can make to immediately fix it.

      Learn the very best approaches and most successful ways to get your envelope opened…what I reveal about this is quite surprising and essential to getting your copy directly in front of your perfect prospects.

      Learn what your focus should be at the very beginning of your mail piece that will stop the reader in their tracks, back them away from the wastebasket and sit them down ready to read your words.

      I’m going to give you the most essential copywriting element your direct piece MUST contain…this “must have” ingredient ensures you make significant impact and creates an uncontrollable urge to buy.

      FOUR great ways to control direct mail costs and in return, beef up profits and fatten your wallet!

Also on this CD, you get the answers to these questions from business owners just like YOU who were on the call….

*         What are SRDS Directories and how can I get access to one?

*         Could you give me some more envelopes ideas and talk a bit about market match and testing?

*         Could you give me more information on newsprint mailings? And dollar bill mailings?

*         What are the best tactics and techniques to creating urgency?

*         Is there any time you wouldn’t use testimonials?

*         What is the best method to marketing to executives?

*         Is more text better on postcard mailings?

*         How do I get qualified mailing lists in my particular market?

*         When is live stamp more effective then bulk mail? 

*         Is putting your web addresses on sales letters a good or bad idea?

Inside The Mind Of The Millionaire Maker CD#2

Selling Beyond Price Resistance
and Creating Exceptional Profits

On this jam-packed tele-seminar I talk about the FOUR Chief Factors That Control What Prices You Command. 

Everyone underestimates what people in their market are willing to pay for certain goods and services. I see it all the time. “…but my business is different… they won’t pay that much…” BLAH, BLAH, BLAH! Yes they will! You just need to know how to make your product or service so irresistible that price is never an issue. 

Think about your current monthly sales figure. Now, multiply that by two or even three. Even if you don’t change a thing other than price you can still multiply your income with little or no effort but you MUST know how to go about doing this.

You won’t be spending $500-$1000 an hour to ask a “guru” what you are doing wrong and why people are not buying. I’m going to tell you on this CD.

You won’t lose hours of priceless time banging your head against the wall seeking new ways to get into your customers wallet. I’m going to explain exactly how on this CD.

You won’t keep making the same pricing mistakes that are keeping you from making an extra $5000, $10,000 or even $100,000 per month. I’m going to show you how I did it and how you can too on this CD.

Here’s what you can expect to discover:

      A simple ATTITUDE ADJUSTMENT you can make TODAY that will create and sustain incredible sales gains for your business…without this knowledge you’re losing money by the second. 

      The five things that you can do IMMEDIATELY that will put you in line to make more money on each sale than you ever dreamed possible…this is by far the easiest way to get more bang for your buck without investing additional time or money.

      Commoditization vs. Specialization: Which one works, which one is certain business death and how to guarantee you come out on top regardless! 

      Learn the fine art of “perceived” specialization and what some of the most highly successful companies in the world do to “freshen up” their products with little costs, raise their prices without scaring away the consumer and in turn, rise to the top of their industry without ever breaking a sweat.

      The three sure-fire methods you can plug into your business that will put your customers desire to compare prices out of their minds completely, ensuring the immediate hook and sell of your product.

      The in’s and out’s of take-away selling and the THREE THINGS EVERY BUSINESS MUST DO (and not do) to create the perfect buying environment where price is an afterthought. 

      How to “build a better customer” and create the ideal buyer who cares little about price but rather wants nothing more than to do business with you and ONLY YOU…no matter what!

Bonus Q and A session answering:

*         What are some ways for marketers of commodities to add value?

*         How do I overcome “cheap markets” and find markets with money to spend?

*         How do I raise prices without raising concern?

*         How do I get customers I want…the way I want them…on my terms?

*         What is the best way to price my services? Hourly or lump-sum?

*         How do I create credibility when I’m a one person operation?

*         How do I determine how to price my info-products?

Inside The Mind Of The Millionaire Maker CD#3

Increasing Response To All Advertising

On this CD I reveal the 7 Items That Have The Greatest Impact To Increasing Response To All Advertising.

What is your current response rate? 10%...5%....1/2% or less? What if you could double your response rate? How much would you be willing to pay if you could get your hands on the very same methods I use to double and even triple the response rates of my clients? Great part is, you don’t need to pay my $10,000 fee to learn these proven methods…just listen to CD # 3 Increasing Response to ALL Advertising. It doesn’t get any easier than that!

Here are the highlights:

      The BIG FATAL FLAW that I see over and over again in print advertising (I bet most of you are doing it right now) and what you can do to stop it and start making your marketing efforts produce!

      Three ways you can put a “big idea” in your advertising and skyrocket your success rate…not to mention what it will do to your bank account.

      Learn my “secrets” for targeting the media to the market so that your advertising efforts are not lost in a sea of uninterested readers.

      My fool proof way of testing any headline to see if it has the “stuff” to bring in the buyers and the little changes you can make to your headline that will turn an ok ad into a MILLION DOLLAR AD!

      Get THE BEST methods for picking the right media for your advertising and why being an advertising “copy cat” just might be the answer to ending your response headaches.

      The SIX physical elements of a successful ad and the one move that could mean “instant death” to any marketing piece…this is an easy mistake to make. You don’t want to fall victim to this one…

      Discover the one action that if left out of your copy IS certainly the reason your response rates are low. Good News…it’s an easy fix that always produces results!

      SIX Surefire ways to “open the door” to your customers and call them to action.

      Understand when frequency and repetition work and when they are a waste of time and money…the answers may surprise you.

Question and Answer Session from CD #3:

*         What is the length of response time on a recorded message type ad?

*         What is your process for setting a budget?

*         How often should you provide information in order to get the sale?

*         What are some different approaches to postcard mailings that I can use?

*         How do I advertise so it doesn’t appear to be advertising at all?

*         Could you tell me more about takeaway selling?

*         When is the best time to give my web address in direct mail campaigns?

Inside The Mind Of The Millionaire Maker CD#4

Strategies for “Iron Cage” Customer Retention and Increasing Total Customer Value and Referrals

How much money are you losing each month to your competitors? $500?  $1000? more? Learn the secret to building that “Iron Cage” and get back those precious customers, steal the competition’s business and get them ALL buying more than ever before…adding $2000…$5000…even $10,000 to your month end! On CD#4 I show you how to do just that!

      5 chief reasons why customers and clients leave and the “fool proof” ways you can slam the exit door shut, secure the dead bolt and keep them locked in FOR LIFE promising years of repeat business and guaranteed increase in profits.

      The simple 4-step process you can use to ensure customers stay interested in you and your product and are sitting on the edge of their seats waiting for you to sell them more and more…HINT: it’s the very same process I use with my business!

      FIVE very detailed strategies to building such a strong “Iron Cage” around your business that your customers automatically throw ANY solicitations by your competitors into the trash bin…they will want to do business with you and ONLY YOU!

      How to effortlessly gain more referrals without resorting to trickery or nagging… there are some exact methods you must understand about gaining referrals…and when the correct system is implemented properly it can turn an “ok” business into “booming” practically overnight!

30 Minute Q and A covering:

*         Should I focus on my current clients or on gaining new ones?

*         I’m a small business in a market that competes with the big guys…I can’t compete so how do I market smarter?

*         How often should I ask for referrals?

*         When should I charge for newsletters?

*         How much of my newsletter should be info and how much promotional content?

*         Which is more effective selling during or after a speaking engagement?

*         How do I create celebrity in order to gain retention?

Inside The Mind Of The Millionaire Maker CD#5

Business-to-Business, Getting Past Gatekeepers and Gaining Favorable Attention of Decision-Makers

Think about it…how much money would you make if the techniques revealed on this CD get you past the “gatekeeper” and helps you land one additional sale? (I’m sure it will be more than one but we’ll keep it simple) The sale alone may be worth $99.00 but what about the lifetime value of this customer? An extra $10,000? $20,000? Maybe more…

Here’s what you will discover on this CD…

      What 3 techniques every business-to-business marketer MUST KNOW about successfully getting past gatekeepers which is guaranteed to get you in and get you in good!

      Learn the secret technique used by the MOST successful business fundraising effort in the last decade and how it can get your mail, email, sales letter and phone calls through the gates…dramatically increasing your sales

      Three sure fired strategies to “buttering up” the gatekeeper so that they wouldn’t dare even consider blocking your precious piece of mail from the eyes of the all-knowing decision maker. I use these techniques, my clients use these techniques…they really do work.

      Six critical components your messages simply MUST contain that will determine if you get through to the decision-maker or end up in the gatekeepers “trash” file…this section is worth its weight in gold and in my opinion is worth the price of the entire CD set.

Bonus Questions on CD #5:

*         How does the form of communication affect sales and resp nse?

*         How to effectively communicate with lower and higher level contacts within an organization or business?

*         How do I build brand name in my business?

*         Should I still try to create personalization in the business-to-business marketplace?

*         Should I charge for my newsletter and if so, how do I determine how much?

*         Is a “cold” mailing of a sales video an effective way to market? How do I pick the best type of communication for my market?

*         How do I qualify leads in order to get a better response?

Inside The Mind Of The Millionaire Maker CD#6

Factors that Control Closing Percentages in Face-To-Face Selling Or Response Percentages in Distance Selling

How many sales fell flat last month? Really, how many people heard your pitch, read your letter, viewed your site but didn’t buy? Probably a larger number than you would like, right? For some of you it could mean the difference of $500,000 or more! What if I could show you how to increase that closing number and pocket $100,000, $200,000 or more of that otherwise lost profits? Sounds hard to believe I know, but if you listen closely to the “8 control factors” on this CD YOU WILL SEE AN INCREASE in your closing rate and an even bigger increase in your bank account.

      Learn what TWO STEPS you must master and coordinate in order to control your effectiveness in closing the deal. This “match” will completely determine if you will get 70, 80 or possibly 90% closing rate or if you continue to scratch your head due to pathetic results.

      The one thing you simply MUST do that will set you apart from the competition, make your business stand out, smack the prospect across the face and practically close the deal BEFORE you ever speak one word or make a single offer…I seriously doubt you are doing this right now and if plugged in to your business IT WILL skyrocket your closing percentages!

      How to overcome your prospects “pre-conceived” and “negative” thoughts about your offer that if not addressed will have them turning you down before you ever get started.

      Discover the TWO main elements your offer must contain in order for you to achieve HUGE RESPONSE….this is the same technique I used to secure the record for the most successful, longest running infomercial without making a single change whatsoever.

      Why bringing up the “problems” with your product or business just might secure the sale and create a customer for life…I know it sounds crazy but if done properly it WILL land the sale.

      The FIVE PROVEN CLOSING TACTICS that separates the “visitors” from the “sellers.” These five tactics WILL determine if you continue at your current closing rate or if you start seeing your efforts land you double or even triple your current closing rates.

Questions you will learn from CD#6:

*         Should I offer payment plan options (half now, half later or 3 payments instead of one lump)? 

*         How do you ask for the sale after presentation when you know that people are out seeking two or three bids on a large ticket item?

*         I want to add personalization to my sales letter by telling my story. Is speaking in the third person ok or how do I overcome that?

*         How do I sell the product and opportunity in the multi-level marketing business?

*         How do I create a pricing structure for speaking in different locations around the country? How do I get them to cover the expenses?

s you can see there’s a boatload of priceless information stuffed into these 6 CD’s. I originally offered this information to a select few elite Glazer-Kennedy members BUT because I realized I made a mistake and fully admit “I’m wrong”…I’m going to seriously make your day!

Here’s my…

Once In A Lifetime Special
“Inside The Mind Of A Millionaire Maker”
6 CD Set Offer

Read below and tell me if these CD’s are worth it to you?

I want YOU to see incredible results just like those who were on these exclusive calls. Just think about it…

If on CD #1 you discover how to get your direct mail piece in the hands of your perfect prospect (and not in their trash can) and make an additional $5000 on that ONE mailing…what is that worth to you?

If on CD#2 you learn exactly how to double your prices and not lose a single customer creating an additional $10,000 or even $20,000 instantly…what is that information worth to you?

If I show you on CD#3 how to possibly double or triple your response to advertising and help you pocket $5,000, $10,000 or more…what is that information worth to you?

If I were to show you on CD#4 exactly how to build that Iron Cage around your customers (and your competitions customers) and secure yet another $5,000, $10,000 or more…what is that information worth to you?

If on CD#5 I explain how to get past those dreaded gatekeepers, land those hard to get sales and secure NEW customers with lifetime values of at least $5,000 -$10,000 each…what would THAT information be worth to you?

Finally, if on CD#6 I reveal my “fail proof” strategies for closing the deal so that you start making $50,000, $75,000, $100,000 or more per month, just like many of those who participated on this very same call are doing RIGHT NOW…what’s THAT priceless information worth to you?  

I know these numbers sound huge and possibly a bit out of reach but I see it happen all the time. A struggling entrepreneur just like you taps into just one or two of the ideas I present and BAM the universe aligns, the marketing magic does its thing and practically overnight the success story is created. It really does happen like that. 

So, if you plugged every tip and every technique I share with you on these 6 CD’s you have the potential of creating $100’s of thousands of dollars in otherwise lost profits…plug in just one and still make a killing. It’s all up to you.

I could easily charge $10,000 or more for these 6 CD’s and the information contained on them are certainly worth it. But like I said before, these were previously recorded tele-seminars and since I realized that I had made a mistake I want you to have these 6 CD’s and manuscripts for only $597.00. 

But you’re not even going to have to pay that much! I know it sounds crazy but I want anyone, no matter how big or small their business may be, who truly desires to blow the roof off their bottom line and create unlimited opportunities in their business to have access to this exclusive information. 

So, I’m going to do something I absolutely hate doing. Instead of charging you $597…I’m going to discount this 6 CD set and offer it to you for …ONLY $197! 

Order NOW (right now before I change my mind) and you will receive all 6 of the “Inside The  Mind of A Millionaire Maker” CD’s for $197.   Plus, I will actually throw in transcriptions for all 6 CD’s so you can listen, read and completely immerse yourself in my millionaire mind (could be a little scary but definitely highly profitable!). 

As soon as I receive your order I will immediately mail you this comprehensive training package, so you can immediately plug in and cash out! It’s that easy! So take advantage of this very rare act of pure generosity! 

If you have been searching for that ONE THING that is missing in your marketing …then the information covered on these CDs is for you!

Dedicated To Your Success,

Dan

Dan Kennedy

PS. No deadline, no fancy stuff…when I decide the deal is over...it’s over!  No countdowns or limited numbers, so if I were you I would get your order in now before I pull the plug. It’s that simple.

P.P.S. As with all my offers, I give you my Glazer-Kennedy Inner Circle Full 12 Month 100% “No Weasel Clauses” and “No Hassle” Satisfaction GUARANTEE! If you put these proven strategies into play in your business and do not see better response and improved sales I will gladly return your money…no questions asked. I have already seen what the information on these CD’s can do for the few that were lucky enough to be on the actual call…now let’s see what it’s going to do for you! Take your time, listen to the CD’s, read the transcripts and if you decide this information isn’t invaluable to your income you can send it back for a FULL refund. You be the judge.

“Inside The Mind Of The Millionaire Maker” (CDs & Manual)

$197