XXX Rated Sales Strategies
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XXX Rated Sales Strategies

“Shockingly” advanced strategies from an “unusual” source

XXX-RATED Sales Strategies
Sales Strategies for Mature sales professionals and business owners only

From: Dan Kennedy

Yes, you might be offended, so this isn’t for ‘the delicate.’

This is a set of audio CD’s that I recorded as a dialogue with Sydney Biddle Barrows. You may know of her brief but famous (or infamous, as you prefer) past as ‘The Mayflower Madam’, so dubbed because of her own “blueblood heritage” from a family who came over on The Mayflower. Her ultra-high priced escort service serving diplomats, Wall Street executives, doctors, lawyers, etc. made front-page news in 1984 --- and afterward, yielded her book about it, recognized by FORTUNE MAGAZINE as one of the best business books of the year…. and made her a very popular speaker (on ‘customer service’) on the YPO (Young Presidents Organization) circuit, and a sales consultant to several top corporations that insist on not being named.

Sydney’s was an “unintentional sales training book”, in my opinion, worth its weight in gold. Working from that book, a wealth of other material from Sydney, and interviews with her, I prepared a discussion I recorded with her, extracting the truly amazing strategies she’d employed in that business. Together, we reveal how they should be applied in all selling. The examples are, uh, “racy”, so again, if you’re offended by ‘adult content’, then this isn’t for you. Her book, incidentally, is out of print, but it’s most instructive and useful parts – like her incredible ‘new hire orientation talk’ – have migrated into this Program.

I sent this Program around to be previewed by a few of my most successful coaching members and their comments appear here, down the right-hand side of the letter. As you’ll see, they were surprised at the depth and sophistication AND HIGH VALUE of the lessons presented in this unique, nothing-held-back discussion.

You’ll find it interesting that Sydney is what I would call a “gifted intuitive”. By that I mean two things. First, I know you’ll be amazed just as my coaching clients were at the sophistication, the attention to microscopic details that went into her business, price and sales strategies and scripts. (After reviewing the program, Dr. Tom Orent hired her instantly for a project.) I asked her many times who she studied, where she got her insights and strategies from. She figured them out for herself. And, second, she has an amazing ability to diagnose what’s not “right” about a sales script, a sales behavior, a sales process, a sales environment and “tweak” it for superior results. That’s what you’ll hear us discussing. Consider how these “sophisticated secrets” might help your selling….

The “NOT Plain Old Peggy! Principle”. Gain a new, deeper understanding of your prospects’ and customers’ unspoken expectations. Hear how most sales professionals and marketers unwittingly fail to meet them – sabotaging the sale before it even begins!

SALES DESIGN*. The word ‘design’ used deliberately, to represent a unique process incorporating all five senses, an examination of the prospect’s entire experience put under the microscope, and a re-design of (1) your face-to-face selling environment, (2) process and
(3) personal performance. (Bonus: How a certain type of Sales Design supports selling at premium prices/fees.) Better SALES DESIGN enables you to sell more at higher prices to more of your prospects, customers, clients or patients, thus improving sales and profits WITHOUT increasing advertising expense or quantities of leads.

How To BECOME MORE ATTRACTIVE – to your clientele. Discover THE biggest mistake business owners and salespeople make in their thinking about their product or service….make just one change in your thinking and instantly become more attractive to your ideal customer. (It’s like ‘mental pheromones’!)

Successful POSITIONING. Why most businesses’ attempts at establishing a specific position in their prospects’ and customers’ minds fail, and how to get it right. In a fascinating example, Sydney describes how listening to her customers led to the positioning of a new business, at 30% higher prices! (With ZERO resistance.)

SECRET: It’s A Big Mistake To Think: “She was selling SEX – how easy is that?” As your understanding of what Sydney’s business was really all about changes, as she and I talk, your understanding of what your sales presentation should really be about will change too. This goes far beyond common sales techniques like “features to benefits”. When you STOP SELLING YOUR PRODUCT OR SERVICE and start selling this “X” suggested by Sydney, your sales will skyrocket!

DISCRIMINATION. A radical approach to selective discrimination in selling is revealed in Sydney’s story about international clientele. Translated, you’ll have a strategy no competitor will have or grasp, for attracting more ideal customers who do not have to be “sold.”

REVERSAL. You’re aware of my “takeaway selling” strategies for reversing the entire sales process, so prospects sell you on accepting them. You’ll exit this Program with an even greater appreciation of how you can take total control of the prospect. Listen carefully for Sydney’s “put down” method for gaining control. (Clue: the example involves hotels.)

SALES CHOREOGRAPHY® - a fascinating look at selling at the most sophisticated level, with selling as ‘Performance Art’; with every step, even every movement pre-determined. Most salespeople give little thought to all this; they show up and “wing it.” People who sell from the stage as speakers as I have for 30 years understand it better than most other sales professionals. If you want to elevate your selling and sales results, this is the way to do it. And BUSINESS OWNERS should insist on their salespeople learning and performing choreographed presentations. One example from Sydney (listen for remarks about the door and the coat) will be a profound whack on your head, about how you could dramatically increase your selling power!

SPEED. Discover techniques to shorten the time required to establish trust – with lessons from a business where clients’ trust should have been hard to come by.

How To ASK THE RIGHT QUESTIONS THE RIGHT WAY, that advance the sale. Here’s an intriguing look at Sales Scripting – with a example of how re-scripting one question changes the interaction with the prospect from “tense” to “trusting”. If you will listen carefully to this, then take the time to think about, preferably write out all the key questions you ask of prospects…..when they call in, on forms and at web sites, and during your sales presentation, you’ll re-script many of them!

PRICE ELASTICITY. How Sydney responded to the discoveries of ‘price elasticity’ and ‘the 20% who will pay more’. Plus: the Secret Reason that affluent clients PREFER BUYING THE MOST EXPENSIVE OPTION. As soon as you grasp this simple secret, you’ll alter the way you sell to the affluent.

Sydney and I discuss all this and more on two live-recorded, unscripted audio CD’s. In addition, a third audio CD is Sydney’s delivery of her brilliantly crafted and scripted ‘orientation’ for new young ladies being hired at the service. You will be amazed at the forethought and meticulous attention to detail that went into this presentation. It is, on one level, a sales presentation, as it was delivered to women who had not yet made their decisions about doing this kind of work. It is selling the job. From that perspective, you’ll hear how concerns and objections are placed in best order, raised and answered, how a ‘takeaway position’ is preserved, how language choices matter. It is, on another level, an extraordinary example of the kind of ‘culture based’ orientation every business owner should have with every employee hired – and periodically thereafter. You’ll quickly realize what a powerful tool this is and why you should have one of your own.

These CD’s are supported with an enhanced Transcript, including margin notes. So you can easily take your own notes and later use this as a resource in implementing the techniques you find most valuable.

A 4th CD contains a live-recording of Sydney’s speech from our 2006 MARKETING & MONEYMAKING SuperConference.

This Program provides gigantic value and incidentally, it is not just borne from Sydney’s escort service experiences and “scandalous business”. For one project, Sydney conducted four years’ intensive research into cosmetic surgery patients’ candid feelings about their experiences….arriving at a unique understanding of their unspoken expectations, what “wow-ed” and influenced them, what disappointed them. This translates to principles for managing any client’s expectations and satisfaction. Also, Sydney is a linguist. (Careful!!) She has a talented ear for language nuances and, as you’ll hear and see, a genius for scripting.

You’ll find this Program fascinating, entertaining to listen to….you’ll probably gasp a few times at examples….and you’ll come away from it ready to “polish” and fine-tune your sales presentations in many profitable ways.

At just $347 as its retail price, it is a bargain – given that it contains a million dollars of experience….and takes you behind the curtain into a business world you’ve never seen revealed before, for UNIQUE sales lessons! In days you will receive:

ALL FOR ONLY $347!

If you think you have seen and heard it all when it comes to Sales Strategies and Techniques…

Oh, mama…
You ain’t heard nothin’ like this before!

Dedicated To Your Success,

P.S. I KNOW WHAT YOU’RE THINKING! You probably think that this is some sort of hyped up, just for show offer that doesn’t teach you anything about “real” salesmanship and sales strategies. WRONG! This is the real deal…I promise you. It just happens to be coming from an unlikely source and packaged in a highly entertaining way. Believe me, you won’t be disappointed. Besides…I wouldn’t offer it to you if it wasn’t going to significantly impact your sales process and skyrocket your income!

P.P.S. Remember, I GUARANTEE you will see amazing changes in the way you sell. Even if you listen to each and every CD and feel that this information is not beneficial or pertinent to your business you can still receive a full 100% refund, no hassles, no questions asked. I wouldn’t have it any other way.