Dan Kennedy

Power Of The "Big Dollar" Sale

Marketers often underestimate the buying capacity and size-of-purchase capacity of their customers. In most clientele, there's 5% to 10% who will step up and make a large dollar purchase if it is offered to them. In chiropractic, we taught this as "pre-pay" and had doctors routinely selling $1,500.00 to $5,000.00 pre-pay programs. In my online webstore site (www.GKICwebstore.com), we have the "Whole Enchilada"; at our Peter Lowe Events, Zig Ziglar always sold a number of "the whole shootin' match". If you do not create a large dollar option in your business, you leave money on the table.

==========================================

Like what you just read? Get more in-depth marketing tips and strategies that you can apply to your own business right away by signing up for my FREE "Successful Marketing Strategies" e-mails.

Visit the link below and register for FREE today .... and don't worry - we respect your privacy and will not, under any circumstances share your information with any 3rd party.

http://www.SuccessfulMarketingStrategies.com

One word of WARNING though ... "Successful Marketing Strategies" are intended for SERIOUS marketers only - Do not Subscribe unless you are ready to increase your income and put your marketing and prospecting on autopilot.

Power Of Continuity

Committing customers to automatic, periodic charges to credit cards on file for scheduled shipments of products "til-forbid", i.e. until they cancel, can be extremely profitable. Is there a way to apply this in your business?

==========================================

Like what you just read? Get more in-depth marketing tips strategies that you can apply to your own business right away by signing up for my FREE "Successful Marketing Strategies" e-mails.

Visit the link below and register for FREE today .... and don't worry - we respect your privacy and will not, under any circumstances share your information with any 3rd party.

http://www.SuccessfulMarketingStrategies.com

One word of WARNING though ... "Successful Marketing Strategies" are intended for SERIOUS marketers only - Do not Subscribe unless you are ready to increase your income and put your marketing and prospecting on autopilot.

- Power Of Membership -

A significant segment of our population is made up of "Belongers" and, generally speaking, the majority of people are responsive to being part of something, invited into something. Businesses that sell books and records by mail have long used the "Club Membership" as a means of
packaging products, services and prices and committing customers to frequent purchases. THE MEMBERSHIP CONCEPT is at work all around you. If it's not at work in your business, with your customers, it probably should be.

==========================================

Like what you just read? Get more in-depth marketing tips strategies that you can apply to your own business right away by signing up for my FREE "Successful Marketing Strategies" e-mails.

Visit the link below and register for FREE today .... and don't worry - we respect your privacy and will not, under any circumstances share your information with any 3rd party.

http://www.SuccessfulMarketingStrategies.com

One word of WARNING though ... "Successful Marketing Strategies" are intended for SERIOUS marketers only - Do not Subscribe unless you are ready to increase your income and put your marketing and prospecting on autopilot.

The Power Of Location

In retail, location is important. Tom Monaghan opened the early Dominos on the edges of college campuses. A friend of mine opened his quick print shop right next to the busiest post office in town - thus capitalizing on all the "errand running traffic" of the surrounding offices.

-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.GKICwebstore.com

Everybody gets too close to their own business to see the
opportunities and flaws clearly. Every business benefits
from periodic examination by "fresh eyes". This need can
be fulfilled by appropriate paid consultants, by
mastermind groups such as those organized by my friend Joe
Mancuso at the CEO Clubs or by those of your own making,
even by you taking a few weeks away then returning to your
business refreshed and relaxed.

-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

A special entrepreneurial skill is the discovery of "hidden worth" in a business, and most existent, mature businesses have plenty of it overlooked by those running it.
In the cosmetic industry, for years Oil Of Olay was a single product. In recent years, somebody has recognized the value of that name as a brand, and is exploiting it successfully. Some years ago, the service station industry discovered the "hidden worth" in their frequent customers and got into the high margin, high profit convenience store business. Jay Abraham made his name as a marketing "genius" by identifying the "neglected worth" of a number of companies' customer databases and relationships.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

As you know from all the advertising, the trend in the automobile industry has been to stretch out the length of the loans/leases so as to offer the lowest possible monthly payments. But one expert recently showed me some fascinating analysis revealing how this works against the car dealer in terms of customer retention and repeat business. I then talked to a top car salesman I know who said that he made a point of showing customers 24, 36, 48 and 60 month schedules, including how much interest is paid in each case, so as to encourage the buyer to take the shortest term he can afford - because this gets the customer ready and able to trade-in for a new car earlier.

He also teaches his customers how to make small extra principal payments on their car loans, so they save money on interest and are able to trade-in quicker. I think this is a great example of taking a look at the direction the herd is moving in your industry, then looking carefully in the opposite direction.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

There is no bigger-bang-for-your-buck than directmail, employed effectively. You need to look for every possible opportunity to use directmail in your business.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

"Specialization" or "perceived specialization" can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a "big fish in a small pond."

Just for example, you might say that printing is printing and business forms are business forms. But I know of a printing company specializing in medical forms for hospitals. They and their competitors packaged and sold their forms in cartons of 1,000, 5,000 and 10,000. But many small hospitals and nursing homes refused to buy from them because they couldn't use up 1,000 copies of any of these forms in a year. This company developed a catalogue of all the forms priced in packages of 150 and targeted all the smaller institutions. In short order, they controlled this market. And they tripled their profit margins which more than made up for the handling of smaller orders
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com

Everybody gets lazy - especially when things are going well - and tends to rely on just a few means of acquiring their new customers. But your job is to continually and constantly test new methods/media, so as to, over time, enlarge the scope and diversity of your marketing.
-----------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com