The Power Of The Service Gap

Many fortunes have been made by identifying and responding to a "gap" in the marketplace. Often, it's a combination of something everybody does badly, that is an annoyance to the consumer, and the providing of a service that addresses it. Dominos' deliver fresh, hot pizza in 30 minutes or less is an example. The "quick lube" business is another example.

The existence of a "service gap" is sometimes the answer to a price/commodity business. In the appliance retailing business, if you look at the Sunday newspapers, you'll find almost all the advertising to be identical; pages of little pictures of appliances with prices, each trying to be a dollar cheaper than the other. But in at least several markets I know of, an appliance retailer has taken himself out of the price wars and instead started selling service with meaningful specifics, such as delivery times narrowed to 1/2 hour windows.

Wal-Mart initially grew because of a geo-service gap i.e.
no other discounters or large stores would locate in the
secondary markets.
-----------------------------------------------------------------------------
To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com