Price To Meet Marketplace Changes

Some years ago, I did some work for the founder and former CEO of Steak-N-Ale restaurants. He jumped on the recession, with "early bird dinner discounts" and low-priced, complete steak dinners (by cutting the size of the steaks). More recently, Taco Bell and Wendys added "value-priced" menu items.

•Times to consider reactive price changes:

•Inflation

•Recession

•Competitors' actions

•Cost increases

•Cost savings

•Seasonal fluctuations

•Demand-supply in your favor

•Supply-demand against you
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