The Power Of Strategic Alliances

Strategic Alliances can be used to suppress costs or increase
sales/profits.

For some years, my companies shared a computer system, copying system, space, a receptionist, etc. with other companies, and we both had what we could not afford separately, and we were both better off as a result. Barter, used carefully, can give you and others access to goods, services, expertise or opportunities that might otherwise be out of reach.

Strategic Alliances for profit are even more interesting. MCI/Amway has been an interesting example: MCI gave Amway entre into "services" in addition to hard products, with zero start-up costs or capital investments, at a time when Amway was losing distributors to new MLM companies focused on services; MCI gained massive distribution instantly.


A few smart questions:

標ho has distribution I could use?

標ho has products I could distribute?

標ho has contacts I could profit from?

標ho could profit from my contacts?

標ho has resources I could use without duplicating?

標ho could use resources I have?

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