The Power Of Rewarding Frequent Buyers

Many businesses use variations of "Bonus Bucks". These can be given out based on formula, much like a frequent flyer program, or spontaneously, as "thank you's" for sizable orders, frequent purchases or referrals. I do NOT believe you can buy customer loyalty with this sort of thing. But I do believe in rewarding loyal customers, as one part of a complete strategy for retention, referral stimulation, and maximizing value.
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