The Power Of The Mini-Conglomerate

Most business owners detest marketing and do just about everything better than acquiring new customers. One approach to this is to do a lot more business with each customer, so you need a lot fewer customers. For many businesses, this is best accomplished by being a "mini-conglomerate".

I encourage carpet cleaners, for example, to consider also being in the air duct cleaning, ceiling tile cleaning, mini-blind cleaning, mobile auto detailing, pest control, dry cleaning pick-up and delivery, and new carpet sales and installation businesses. Every customer for one of these services uses and needs all these services.

The warehouse club businesses, like Costco and Sams Club, has fully embraced this idea, expanding from discount groceries and commodities in a zillion different directions, including hard products and services.
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