The Power Of Direct Contact With End Users

If you have salespeople, distributors, franchisees, retail locations, etc., you should still devise means of obtaining the end users-customers' names and addresses and communicating directly with them. About 5 years ago or so, Mary Kay cosmetics convinced their independent distributors to turn over 5-million customer names and addresses so that the company could periodically mail them sales literature. Why? Because they could not rely on the distributors to do the job. I believe there should always be a direct relationship maintained between company and customer.
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