Power Of Membership

- Power Of Membership -

A significant segment of our population is made up of "Belongers" and, generally speaking, the majority of people are responsive to being part of something, invited into something. Businesses that sell books and records by mail have long used the "Club Membership" as a means of
packaging products, services and prices and committing customers to frequent purchases. THE MEMBERSHIP CONCEPT is at work all around you. If it's not at work in your business, with your customers, it probably should be.

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