Consulting & Coaching
Business Boot Camp

FROM: Dan Kennedy, The Consultant's Consultant

How to Make $100,000 To

$1,000,000.00 A Year (Or Even More)

In The Consulting And Coaching Businesses,

With So Little “Work” The Liberals'd Outlaw This If They Could.

Don’t Envy Me: Join Me! Let Me Take You Behind The Curtain And

Show You Exactly How It’s Done…

…What A Wonderful Way To Make A Living!

You may or may not know it, but CONSULTING was my first business, and has been my primary business for 28 years.

If you are already in consulting, I’d like to tell you how to make your business better, how to give yourself a very big pay raise, fast --- regardless of whatever’s going on in the economy, or in your particular industry.

If you are new to consulting, then I can save you a huge amount of trial-and-error pain and suffering, and get you to the big money fast.

If you think you might add consulting to your activities, I can help you determine how best to do that.

Even if you are not a consultant per se, but are involved in “consultative selling” – a doctor, lawyer, financial advisor, etc. – I can show you how to more easily obtain clients and have far greater influence with them once you get them.

There is also the COACHING business. Amazing incomes are being made by people in a wide variety of fields, doing home based “tele-coaching” and/or running peer advisory and mastermind groups, for local businesses, and on a national scale. I will tell you a lot more about that in this letter, too.

In fact, I’m going to talk to you about how I peeled back the cover of my own business and a number of others, and will give you a peek at a truly wonderful way to make a superb living, undoubtedly with a lot less stress and difficulty than you’ve ever experienced or imagined.

Everything Revealed, Nothing Held Back

In this letter, you’ll only get a peek….but at the recent Boot Camp that I conducted on this subject, I revealed EVERYTHING that I do or have ever done to make big money easily from consulting. We also shared how other individuals have built successful, thriving consulting businesses. PLUS, how fees are structured, contracts written, clients obtained, clients managed, and maximum money made.

Every detail of several different coaching businesses. Mine, but also others.

In fact, let me tell you about the speakers who made the Boot Camp so special – just quick summaries:

Steve Miller, who will be familiar to some as a member of NSA, is a leading consultant to the trade show industry. Inspired by my coaching/mastermind group’s business model, Steve has developed two very profitable peer advisory groups, one of which is for CEO’s of America’s top trade show companies, which includes the giant International Housewares Show. He has used this business to stabilize income, reduce the number of speaking engagements and travel, and otherwise re-make his business. Steve brought “the NSA perspective” to this boot camp, and can help you make the necessary connections between your experience and present thinking about speaking and these lucrative additional opportunities.

Craig Proctor is constantly one of the top ten Re/Max real estate agents worldwide, generating millions of dollars in annual commission, in his home city of Toronto. However, his seminar and coaching business in the real estate industry is even more impressive. His major boot camps offered 2 to 3 times a year are attended by upwards from 500 agents each time. He has two different priced telecoaching programs with hundreds of active members on monthly “auto-charge” at $847.00 per person, per month. His passive income from vendors providing endorsed services to these same members exceeds $100,000.00 a month.

Somers White, also familiar to NSA Members, is the consummate professional consultant, 100% successful at creating a high income business that perfectly supports his preferred lifestyle – including two months or so living abroad every year, and nearly all clients traveling to him.

Stephen Roulac is one of the highest paid consultants and expert witnesses in America, with a who’s who of major banks, commercial real estate companies, hotel chains and similar companies as clients.

Joe Polish, President of Piranha Marketing has over 100 business owners in his $10,000.00 per year coaching/peer advisory group, another lesser priced telecoaching program, one huge seminar per year, and a thriving publishing business, all in the carpet cleaning industry. Tim Paulson, former VP of Hair Club for Men, responsible for its meteoric growth, is a consultant to that industry as “sideline”, and the Marketing Director of Piranha.

What is important to note is that each of the above speakers (and myself) are making a ton of money from different kinds of coaching programs, and at the Boot Camp they showed every document they use, every sales method, every problem they’ve encountered and fixed, the works!!!

Why The Consultant/Coach Status, Positioning and Opportunities Are A Direct Path To Wealth

At another seminar that I held called “Wealth Attraction For Entrepreneurs Seminar”, I explained how the basis for all commerce – and therefore, all wealth – is ‘mysticism’. Once you understand this, you can boil the attraction of power and wealth as well as the keeping of it to two things:

1. Be the wizard

2. Beware the wizards

The consulting and coaching businesses are all about “being the wizard.”

Yes, consulting and coaching are surprisingly easy to market. Getting clients is actually a whale of a lot easier than most people think.

Let me tell you an instructive story about “The Food Cop.” About eight or nine years ago, an article about this woman appeared in People Magazine, and I subsequently met with her for Guthy-Renker, regarding a possible TV infomercial. Her business, in Hollywood, is going to celebrities’ and top studio executives’ and investment bankers’ homes and throwing out all the food they shouldn’t eat, re-stocking their house with what they should eat…going with them to lunch and enforcing diet…checking with them by phone and quizzing them about what they are eating, and checking with their spouses, housekeepers, secretaries, even owners of restaurants they frequent to keep them from cheating. They pay her – outrageous sums – to tell them what they can and cannot eat. These are high powered, affluent clients.

Here’s the lesson: the late Cavett Robert, the founder of the National Speakers Association, and usually a kind, gentle, overly polite fellow said:

And that’s the secret reason why a properly structured and presented consultation or coaching program is easy to sell. People desperately want somebody to tell them what to do.

I don’t mean this cynically, or with disdain for people either. WE ALL NEED advice, guidance, coaching, and sometimes, somebody to tell us what to do. You and I are probably a whole lot more independent and self-reliant than the majority of businesspeople, and that’s as it should be. But even I look for somebody to simply tell me what to do, in certain situations. For my health, after being diagnosed with diabetes, I worked hard to crack the code myself, made progress but couldn’t quite get it. Eventually I found a doctor (in Texas) with the missing pieces of information, who told me what to do, and I did it. I am now single, after 22 years of marriage, and feeling horribly ignorant and clumsy about, well, what to do. I’m open to somebody telling me. Everybody has something going on in their lives or their businesses or both for which they’d welcome good advice.

Truth is, everybody already uses consultants. Some, who deal with big corporations and their CEO’s, become famous, like Faith Popcorn or Tom Peters. The money paid to Faith Popcorn for her advice on “trends’ is truly awe-inspiring. Every politician has consultants. Ad agencies use ‘em, sometimes secretly, sometimes not. At the very small business level, a lot of consulting is provided free or as added value, by vendors (but need not be – it can be charged for, as I’m guiding a number of vendors in doing right now.) But the point is, this is a “known”; that you pay for expert advice.

And if you will grasp several key strategies for properly

presenting yourself as an expert advisor, people will eagerly

hand you a lot of money for your advice. It’s important to

grasp that the ocean of money is already flowing. All you must

do is put yourself in its way, with a bucket.

While the average attorney bills at $200.00 to $300.00 an hour, the average doctor about the same – or less, the average consultant (according to compiled industry statistics) bills at $300.00 to $500.00, however you and I are far from average.

I get $7,800.00 a day, $800.00 an hour, “flat rate.” That has crept up about $1,000.00 a year for the past 5 years. A lot of consultants get more, a lot get less. Just $1,000.00 a day, if you worked 200 days a year, is nothing to sneeze at, for a lot of folks. But this is just what the outside world sees. Behind the curtain, are the ways savvy consultants get FINANCIAL LEVERAGE. That means, somehow, they earn the fees quicker than the clients realize, or they get paid other money on top of the fees. More about this later. For now, suffice to say that it is remarkably easy to create a high six-figure income in consulting. However, you do NOT want to wind up in a pure “billable hours trap”, and I can show you how to avoid that.

Anyway, there are worse things in life than being handed a check for several thousands of dollars to sit in a comfortable chair, sip your favorite beverage, and talk with your client.

Another reason selling these services isn’t all that tough: we live in a VERY confusing, complex world in which the executive, entrepreneur, doctor, ordinary Joe is relentlessly bombarded, overwhelmed, has no time to stop and think and breathe – unless somebody intervenes. No one can keep up with everything they need to know anymore. The very real need for expert help multiplies by the minute.

In the coaching business, there are many reasons people buy. Some seek a “stern but loving parent” to hold them accountable. Others seek advice. Others want someone who understands what they are going through, to brag to about victories, to get encouragement from in tough times – and that can be a woman in a weight loss coaching program, a guy in a divorce recovery coaching program, a sales pro in a sales coaching program, or a CEO. Others want “therapy”, called something else. Many want all those things.

"But I’m Not Qualified"

WARNING: The single biggest obstacle to you making big money in consulting and coaching is the wholly erroneous idea that you have no expertise to offer worth big money, that you are not qualified to do this.

Let me tell you about the three boot camps that I crammed into two days: Most people horribly, grossly under-value the worth and marketability of their own life experiences and knowledge. EVERYBODY knows something that someone else will pay to learn. Not long ago, I spoke at a boot camp for restaurant owners put on by one of my Platinum Insider's Circle Members, a consultant and coach to that industry, Rory Fatt. As I was helping with “hot seats” and question-answer with the audience, one owner told of a problem with the city tearing up the road in front and re-routing traffic away from the restaurant for six months – what should she do? A man in the audience took the mike, said he’d had precisely the same crisis, and rattled off a list of strategies he’d successfully implemented, from organizing all the tenants in the shopping center to re-negotiate their leases and lower their payments, to marketing ideas, to ways to boost catering revenues. I thought: little does he know, there’s a restaurant owner facing this same crisis somewhere every week who would pay him for telephone consulting. I promise you, with very little probing, I’d uncover what you know that is very suitable for marketing in the forms of consulting or coaching

Please also remember my favorite quote from copywriter John Francis Tighe:

You don’t have to be Mr. or Mrs. Know-It-ALL to do this. You just have to know some things your clientele does not. Or assist with implementation of some system or process. Or provide motivational support for worthwhile activity.

Just for example, in business, there is the principle of “Fresh Eyes” that consultants and coaches live by. You could know zip about a particular type of business, hang around it for a day and see and overhear things its owners and managers no longer notice. They have what is called a “scotoma”, a blind spot. Your “fresh eyes” have value regardless of any special knowledge or expertise you may also have. (Based just on this, I know a teenager who made over $50,000.00 one summer consulting with a particular type of business.)

In consulting and coaching, as much or more of the value delivered to the client comes from asking him questions rather than giving him answers. This is based on the Socratic teaching method, named after Socrates.

And I will wager the biggest steak in all of Texarkana, YOU have knowledge, experience, expertise that can be converted to very valuable consulting or coaching. Maybe you’ve seen the Tom Hanks movie “Catch Me If You Can”, about master conman Frank Abangdale. I’ve met Frank on several occasions. He’s a consultant to banks and corporations on scam prevention. Kind of like I turned a client, and ex-deliveryman thief, into the top consultant on theft prevention in the supermarket and convenience store industry – commanding consulting fees of $10,000.00 a day in the 1980’s. I could go through a very, very, very long list of “oddball” experience converted to the basis for consulting careers. You’ve got it, too. At my Boot Camp we uncovered it, figured out what to call it, how to present it, what to charge for it, how to deliver it and who would buy it.

Did you know?…there are “creative” people getting hefty fees to think up names for products. There’s a color specialist, who gets paid to advise companies on the colors for their product packages. Feng Shui consultants. Organize-your office consultants. You name it, there’s somebody getting paid to dispense advice about it.

By the way, you should remember, my qualifications are entirely “street acquired” and glorified via self-promotion. I have no academic credentials. I served no apprenticeship. I belong to no association in the consulting world and have none of their certifications.

I have consulted with very large companies: Mass Mutual, Lutheran Brotherhood, Sun Securities, Weight Watchers International, Physicians Weightloss Centers, Amway Corporation, and many others. I have had long consulting relationships with small companies that became very big companies, like Guthy-Renker. I have had consulting clients for whom I’ve repeatedly done work in 236 different businesses, industries, professions, and product categories, in five countries. I have been paid very, very large sums of money. Without “qualifications”.

In the infomercial industry, I have been paid well to consult with virtually every major company, and had a 20+ year continuing consulting relationship with Guthy-Renker. I was THE consultant brought in by Regal Communications to work with Joan Rivers. I have consulted on some of the most successful infomercials of all time. But what – really – were my qualifications to do this? I knew nothing about video or TV show production. I knew how to sell. Do you know how to sell? Any really knowledgeable, capable, well-grounded salesman could have done what I’ve done in that industry, and in total fees and royalties, I’ve been paid well over five million dollars by that industry. I was even hired to produce an infomercial for the same company that owns the British movie studios that do the James Bond movies!

Please do NOT make the grave mistake of “invalidating yourself”, thinking that you either lack the qualifications to be in these lucrative businesses, do not have marketable know-how or advice to offer.

Many years back, relatively early in my business career, when I was still in the advertising business, my buddy, in the printing business, and I decided to make some extra dough. We both knew a lot about small business, and could tell a pig from a winner. We wrote a small ad that ran in the ‘Business Opportunities’ section of the local newspaper, advertising ourselves as Consultants for people interested in starting or buying a business. For a fee, we would evaluate their idea, investigate the going business they were thinking about buying, or the franchise, and recommend options right for them. From under $1,000.00 in advertising, we generated seven leads, met with four, and signed three, two at $5,000.00 each, and one at $7,500.00 all in the space of two weeks.

We chose not to continue, because it was labor intensive, and we had other interests blossoming. But we made $17,500.00 in a month.

• It’s a lot more fun solving other peoples’ problems that working on your own.

• You learn a lot. You get inside other peoples’ businesses in ways that you could never occur otherwise. You may discover an opportunity you want to run with, that you would never even be aware of otherwise.

• If you have a low boredom threshold, as I do, tinkering around with a variety of businesses, dealing with lots of different people and situations, prevents you from going to sleep at the wheel of life.

• You get treated well. In fact, the more they are paying you, the better they treat you!

1. You can pretty much be a lone ranger. No employees to parent, no overhead. There’s also no product to make, inventory or deliver. Have brain and mouth, will consult. Nothing else necessary.

2. You can work anywhere. Live anywhere. Many consultants make clients come to them. Rene Gnam, a direct response consultant, makes his clients come and stay in his guest house in Florida. Somers White, a business and financial consultant, always makes his clients come to him in Phoenix. I have gone from going to them 80% of the time to making them come to me 80% of the time. You can deliver a lot long-distance, by phone, e-mail, FAX. Or if you want to travel, this is a way to arrange client-paid travel, and then stay extra days to enjoy different cities.

3. You can, if you choose, farm out some work. Many consultants are actually “rainmakers”, good at bringing in clients, but who turn over the bulk, even all of the work to freelancers, revealed and concealed. The big consulting firms all work like this, but it’s something of a trade secret that lots of solo operators actually do this too. I can tell you how to find the right “worker bees” and do this right.

4. There are lots of compensation options. If you like stability and predictable income flow, you can create monthly retainers, a “milk cow account” or two, and space out project payments. If you like making big chunks of money, this is definitely the business for you, because you can demand 25% to 50% of every project or long-term retainer up front, and get it.

Consulting & Coaching Boot Camp 3 Easy Payments of $69700 each

Now that we’ve gotten to compensation, we have to talk about LEVERAGE.

Many people are satisfied with making a nice 6-figure income in consulting, and that’s easily done within the box of billable hours or billable days. There are happy consultants whose entire business is based on a per hour or per day rate, period.

My advice, however, is to look for ways out of that billable hours box. And there are so many, just about anybody consulting in any field can find one or some that can be used.

One consultant, in the golf course and country club industry, who was very happy traveling around the country, making $1,500.00 a day, and making at least $150,000.00 a year, visited with me and I made him unhappy. I then showed him how to “re-engineer” his business into four geographically located “peer advisory groups” he meets with four times a year. In those 32 days, he makes the same $150,000.00 he was making from 100 days before. He also still does one-on-one, on site consulting, but at $4,500.00 a day instead of $1,500.00. He also has a little, concealed “back office” providing a particular service to these clients, which puts another $40,000.00 to $50,000.00 a year in his pocket for nearly zero time or work. There are lots of ways to skin this cat!

As a basic starting point, for pure consulting, there’s project pricing, instead of time pricing. In my case, I get to this 90% of the time immediately after a one or two day initial consultation. The initial consultation includes “diagnosis” and “prescription”, and if the prescription includes “work product” from me, it’ll be project priced.

What is “work product”? Whatever you actually do, and deliver, or build and install. In my case, it’s more often copywriting of ads, sales letters, web sites, infomercials or other marketing tools. But it could be anything. It could be a customized inventory management system, a customized procedure manual, software, web sites, a train-the-trainer program, a diet and exercise regimen, a get-out-of-debt plan, whatever. You should be able to recycle a lot of work product, so you can become faster and faster, more and more efficient at producing it, but still charge the same fees as if you were doing it from scratch every time.

In some cases, you might even have “stock work product” you are delivering or even “installing.” Or licensing, kind of like software is licensed.

Another way to get leverage is to be the ‘rainmaker’, but get other people go do the dirty hands-on, individual client work, and you make the spread between fees charged to the client and money paid to them, or you receive backwards compensation from the folks you refer the work to. This is very, very common with consultants who speak to audiences and stir up demand through their speeches or seminars. My friend, Bill Brooks, is the chief rainmaker for his entire organization. Mike Vance stirs up demand for Diane Deacon and her team to go into a company and train the whole staff to implement his system, run brainstorming sessions on specific projects. There are ways to be the “rainmaker” other than speaking too – writing books, publishing a newsletter, doing online or telephone seminars.

But there are more sophisticated paths to leverage, involving some means of being paid fees, then again being paid royalties, overrides or other monies tied to the successful results from acting on your advice and/or using your work product. At the Boot Camp, I spent a pretty good hunk of time on this, because getting it right can be the difference between earning a good living or getting rich.

Next, there's the coaching opportunities ...

Most of you reading this are familiar with different kinds of Tele-Coaching programs. If you are Gold+, Gold+ VIP, or Platinum Member you’re in mine. You may be in someone else’s, in whatever niche industry or profession you are in, in your “day job”, too.

The vast majority of telecoaching programs I’ve helped clients set up are between 80% and 100% “group delivery”. That means the clients aren’t getting one on one time with the coach; instead the clients are being served primarily or entirely via group conference calls, some tied to curriculum, like teleseminars or classes, others facilitated discussion group sessions. Fees for such programs range from a low of $47.00 to $97.00 a month to, more commonly $197.00 to $397.00 a month. As a big thumb rule, it costs no more than $10.00 per call per participant to deliver. So, if we use, say $100.00 less the $10.00, $90.00 after deliver cost, per person times 12 months, we have a client value of $1,080.00 per year. What’s significant is the EFFICIENCY. If you are going to do, say, two calls a month, taking two hours of your time, it doesn’t matter to you whether there are two, twenty or two hundred clients on the calls – for you, it’s still just two hours!

Just 100 clients provide over $100,000.00 a year.

If that’s paid to you for two hours a month, that’s twenty-four hours in the whole year. That’s $4,166.00 an hour.

Of course, there’s some prep time, and the selling, but both can be minimized a number of different ways. And there are linked, additional income streams available too.

Another model, “One-On-One” telecoaching, is a different approach to the business and can also be very lucrative.

There are people running MUCH BIGGER telecoaching programs and you will hear from several of them on the CDs from the Boot Camp. There are also people running MUCH MORE PRICEY telecoaching programs, and you will hear from several of them as well on the CDs. Most importantly, you will be shown every step, every minute detail of how these programs are sold and clients are enrolled.

In either scenario, you are on the phone. You can be anywhere. You can be on your backyard deck. In your recliner. Butt-naked if you want to be.

One part of this is called a “peer advisory group.” Joe Mancusco’s entire CEO CLUBS business is made up of three different levels of peer advisory groups. CEO’s advising each other. Like my Gold-VIP groups, Joe’s are not industry specific. The members are in many different businesses. In his case, the commonality is size of business, and that the CEO is the member. In my groups, the commonality is interest in marketing. YPO (Young Presidents Organization) and YEO (Young Entrepreneurs Organization) has larger groups and crossbreeds this with more of a fraternity feel.

Some of these groups have industry specificity. My Platinum group is comprised exclusively of people in the information marketing business. Joe Polish’s Platinum group – with over 100 members each paying $10,000.00 a year – is comprised exclusively of carpet cleaners. Steve Miller, of trade shows’ CEO’s.

There are many variations to this theme, thus many opportunities. My Platinum Members Dr. Willis and Dr. Brady run about a dozen of these groups for dentists in different parts of the country. They “localize” the groups. And, incidentally, charge $40,000.00 per dentist, for 3 year terms.

The purpose or “content” of the coaching varies, too. Some coaches run these as 100% peer advisory groups, where the members are each others’ advisors. Other coaches run them more like Napoleon Hill-conceptualized mastermind meetings, where there are topics. Others run them as study groups, with curriculum. Some mix all three things together.

There is certainly opportunity for just about anyone to do this business on a small scale, in their local area, with local business owners, and make $25,000.00 to $50,000.00 a year as a spare time activity.

Even at just a few thousand dollars a year per member/client, times, say 20, you have $60,000.00, divided by, maybe six one day meetings – that’s $10,000.00 a day.

One way or another, there are tremendous opportunities to make a lot of money, have a lot of fun, and engage in very interesting activity by organizing and running these kind of coaching groups. There are even ways to do them as joint ventures, where you do none of the client-getting whatsoever.

There are also linked income opportunities. For example, in my Platinum group, I get 2% of gross on any deal done between members as a result of ideas discussed at the meetings; 1% from each side. I got this idea in a backstage conversation with Henry Kissinger. There are other ways to create a comparable “kicker” for yourself. And if you want to do consulting, you’ll stir up plenty of work by running these kinds of groups.

The ULTIMATE Training On "Takeaway Selling" ...

Whether you wind up in the telecoaching business, group coaching business, consulting business, even in all three – whether you’re already in these businesses and want to improve them, or you are just starting – you will discover, as with all businesses, that you’re actually in the marketing business, so let’s next talk about:

Nowhere else, at no other time, have I or will I cover “takeaway selling” in nearly as much depth and detail as I did at this Boot Camp. You can get the basic overview in my new book “No B.S. Sales Success”. But at this Boot Camp, I and a few other “masters” of the “art” of Takeaway Selling covered every minute detail. The objective is to empower you to engineer a complete turnaround of your selling experience, so you really do have all the clients you want, hunting you down, lining up, begging you to take their money!

You could easily justify investing in this package of materials for this topic alone!

Consulting & Coaching Boot Camp 3 Easy Payments of $69700 each

1. I showed everything I know about creating a consulting business, marketing that business, securing clients, setting fees and compensation plans, getting paid, and most importantly, creating LEVERAGE, as we discussed earlier in this letter. You might call that the MARKETING FOR CONSULTANTS BOOT CAMP and it is certainly worth the entire fee I charged, by itself. It includes ADVANCED TAKEAWAY SELLING, and, obviously a lot more.

2. I covered OPERATIONS of the consulting business – from how NOT to get sued, to how TO deliver your services and work product in the most efficient ways possible, for maximum money from minimum time. I showed how to properly do the deal, so you keep re-sale rights to a lot of your work product. I showed how to virtually guarantee repeat business, for continuing income. How to turn small projects into big projects. What key problems come up, and how to solve them.

3. I showed everything I know about the coaching business – and I had several others making a whole lot of money from different approaches to the coaching business show what’s behind the curtain in their businesses, too. In short I covered the entire waterfront, concerning tiny, modest and very, very big telecoaching businesses, group delivery, one-on-one, hybrid; and groups, local, national, niche, mixed.

WARNING: I Was ONLY Willing To Do This Once. One Time Only And It’s Reasonable To Question My Sanity For Making The Ds And Workbooks Available To Others As Well.

More so than at any other specialized Boot Camp that I’ve ever conducted, I revealed real, proprietary “secrets” I use in my business. I could only do this because I’m monstrously overwhelmed with demand for my services both as a consultant and coach, and I am bound and determined to cut way, way back on my workload. Still, more so than with any other topic, someone advising me could make a very strong case for my NOT doing this. Anyway, don’t kid yourself: the Boot Camp will NOT repeat. THIS IS YOUR ONLY OPPORTUNITY – EVER – TO GET ALL THIS FROM THE HORSE’S MOUTH, FROM ME, DIRECT, NO PUNCHES PULLED, ANY AND EVERY QUESTION ANSWERED.

Who Should DEFINITELY Get The CDs and Workbooks Of This “One-Time-Only” Coaching & Consulting Boot Camp

---

1. Anyone currently doing consulting – I know I can increase your income.

2. Anyone currently doing coaching – I know I can increase your income.

3. Anyone who has a ‘knowledge base’, influence, and other assets they’d like to leverage as basis for consulting/coaching income.

4. Anyone now successful in a particular business, ready for a higher income, less stressful life consulting/coaching based on that track record and experience.

5. Anyone currently “giving it away for free”, as added value, who’d like to get paid.

6. Anyone who’d enjoy creating $25,000.00+ in spare time income coaching local business owners in their area.

Anyone involved in “consultative selling situations”, such as financial advisors, insurance sales professionals, doctors, lawyers, CPA’s, architects, business-to-business sales professionals. You can use many of the marketing, sales and client management techniques to your advantage. You may find new ways to be compensated for your expertise.

Admittedly, The CDs And The Workbooks Of The Boot Camp Aren’t Cheap!! Quite Frankly…They Shouldn’t Be.

I admit it. The investment is stiff. And, I have empathy for those whose underwear tightens up over this. But it is highly specialized subject matter. And very advanced subject matter. Sorry, but that’s the way it is. Costs more to fly in your own private jet than on Southwest with the Farkel family and their bucket of chicken crammed in there with you. On top of that, I invested a lot of time and work in preparing, and I revealed genuine “insider” information from my own business, that I’m not all that eager for every Tom, Dick and Harry to get. The investment is intended as barrier to keep out those who really shouldn’t have it, and actually that’s to your advantage as well as mine.

I also invested serious money in getting some of my guest expert speakers and panelists to come. Some NEVER speak, most NEVER teach what they do to market and run their consulting and coaching businesses. They make a lot of money everyday without leaving home and weren’t particularly enthused about trekking to a seminar. Period. Getting them together at one place and time wasn’t easy or cheap. I’ve called in some chits, and used up some entirely. I could never do this Boot Camp a second time even if I wanted to.

For all these reasons, I’ve had no choice but to stick to a hefty price tag on this one.

The full fee to attend this Boot Camp was $3,495.00 and it SOLD OUT quickly. But you do NOT need to invest $3,495.00. Since you were NOT there and since you could NOT ask your specific question(s), since you missed out in ‘networking’ with the speakers and the attendees, I could not look you in the eye with integrity and charge you the same as if you were there. Therefore, I’m willing to give you a “non-attendee” DISCOUNT of a full $1,500.00 and reduce your investment to just $1,997.00.

I should point out, of course, that while this investment is still significant, it’s all wiped away and then some by one client, one consulting engagement, even just one coaching client you might not get otherwise. If you are already involved in consulting or coaching, the fee should represent a tiny fraction of your income, so it’ll come back to you in spades from just a tiny boost in your income. And there’s much more to this than just making more money. There is the important matter of how the money is made. I will show you how to make your money entirely on your terms, with total control and peace of mind.

If you are just getting started or thinking of getting started, you’ll get down on both knees and thank me profusely for all the very expensive lessons I prevent you from having to learn the hard way. You’ll get a much, much faster start. Believe me, you’ll pay this fee twenty times over in struggle, mistakes and lost time if you don’t have this information.

Waiting will be costly.

If you do listen to the CDs (just once) it’ll be impossible for you to NOT pick up at least a “short list” of very useable, immediately useable strategies to increase your income far, far in excess of the investment. You are probably going to have your eyes opened to entirely new, different, bigger and more exciting opportunities. Maybe a whole re-engineering of your current business, or the blueprint for transition to a new and better business. That may take time. But you are also sure to take discover that “short list” you can convert to cash fast.

Here is just a partial list, sent to me from Bill Harrison, one of the attendees, of ideas he took away from the Boot Camp:

1. Why you must NEVER prepare a Proposal for a prospective client.

2. Five ways NOT to get paid, and how to avoid these mistakes.

3. How to look a client in the eye, ask for $25,000.00, $50,000.00, more – and never blink.

4. How to transcend “billable hours”.

5. What to SECRETLY “farm out”/sub-contract, to reduce your work, permit taking on more clients, and make a lot more money.

6. How to get 85%+ of your clients continuing or coming back.

7. The biggest problem with clients and how to manage it.

8. How to use “stepladder selling” to move a client higher and higher in spending.

9. How to retain ownership of content delivered via consulting for resale.

10. How to avoid getting switched from paid consultant to unpaid joint venture
    Partner.

11. How to create high-fee, high-level client groups/coaching programs.

12. How to satisfy and retain coaching members (pitfalls to avoid).

Try And Find Any Other Million Dollar A Year Consulting And
Coaching Business Owner Who Will “Strip Naked” In Front Of You,
Reveal Every Detail Of What He Does And How He Does It ....

You won’t.

I’ve certainly NEVER seen a top consultant do this, and I’ll be astounded if I ever do. And as I said, I did it once and once only.

Incidentally, I am – more so than any man on this planet!!! – “The Consultant’s Consultant.” I’ve put well over 200 people into the consulting and/or coaching businesses from scratch. I consulted with my first group of consultants (consultants to farmers, incidentally) way back in 1979. I helped Joe Polish create and launch his high-level coaching program, worth over one million dollars. Helped Dr. Tom Orent launch his coaching program, and bring in over $100,000.00 in 2 weeks. I advise THE person with THE biggest niche telecoaching business in America. NOBODY IS AN “INSIDER” IN MORE CONSULTING AND COACHING BUSINESSES THAN I AM. N-O-B-O-D-Y.

So, if you want to hear how the big money and great lifestyle is REALLY made via these business vehicles, there is bluntly, only one guy to get it from: me. And there’s only one opportunity to do that: this Boot Camp on CD.

If You Wait, You May Very Well Be Locked Out Because I ONLY Will Be Allowing 500 Copies Of The CDs and Workbooks To Be Duplicated…And When They Are Gone…They Are Gone!

So if you wait, you run the very real risk of being turned away.

If you see this as a “fit” for you, I urge you to IMMEDIATELY complete the Fast Action Acceptance Form THIS MINUTE.

Best,

Dan Kennedy

Dan S. Kennedy

Consulting & Coaching Boot Camp 3 Easy Payments of $69700 each

PS: If you are one of the first 100 people to respond, I have a very big and highly valuable BONUS set aside for you. I turned over a copy of the CDs and had them transcribed and I will give you a copy of the transcripts as a Reference Guide.

NOTE: If you order after all 100 copies are gone, my office will quickly notify you.

I want to quickly tell you about some of the 248 attendees that were at the Boot Camp, attendees you will be hearing from on the CDs. I think you’ll find them interesting. In fact, I dare you to check out this list and not find someone you’d want to eavesdrop on about how they are running and marketing their businesses.

Sam Beckford, from Canada, has a highly profitable telecoaching business in the dance studio industry, marketed via once a year seminar that brings studio owners to him from all over the world. From a few days a month telecoaching, Sam earns well over $250,000.00 a year.

Michael Cage has a telecoaching business in the computer industry. Yes, he managed to get eggheads and nerds to part with real money!

Steve Clauson has a group coaching/mastermind group business operated at a local level, in concert with a consulting practice. Steve’s background – relying on my marketing methods he took a computer industry business from under 2-million to over 22-million in annual sales in 3 years.

Dave DiPietro from Atlanta. Dave is a professional magician, who also markets marketing kits, telecoaching programs, etc. to other magicians, and has several other information products businesses outside the magic field.

Rory Fatt from Vancouver, Canada, is President of Restaurant Marketing Systems. Several thousand restaurants use his marketing systems, software, web sites, etc., several hundred participate in this telecoaching programs, he does some one-on-one consulting, and hosts an annual boot camp producing revenues itself in excess of $500,000.00. (Rory is a Platinum Kennedy Insider's Circle Member.)

Dr. Ernesto Fernandez from Florida manages a large national network of seminar instructors in the alternative health/metaphysical topic categories, and fills tens of thousands of seats with his marketing systems. He is developing a telecoaching program.

Jay Geier markets telecoaching programs for his chiropractic, dental and retail front desk/customer service personnel, priced from $1,500.00 to $3,000.00 per office/business. He is also a practice development consultant in the chiropractic profession. He speaks frequently at conferences and boot camps, routinely exceeding $100,000.00 per speech in platform sales of his coaching programs. (Jay is a Platinum Kennedy Insider's Circle Member.)

Chauncey Hutter, Jr. is a partner in one business that owns over 20 tax preparation offices. He speaks, consults, conducts an annual conference, and operates a telecoaching program within the tax preparation industry. (Chauncey is a Platinum Kennedy Insider's Circle Member.)

Jerry Jones publishes ‘Healthy, Wealthy, Wise’, a patient, customer magazine distributed through doctors and other professionals, with circulation topping 1,000,000 copies monthly. His company also provides postcard mailing campaigns for dentists. He operates a telecoaching program for dentists, itself producing income in excess of $200,000.00 a year, as well as two mastermind groups churning out another $300,000.00 annually. (Jerry is a Platinum Kennedy Insider's Circle Member).

Chris Mullins speaks and consults, conducting most of her work in the broadcast, health care and hospitality industries, and operates two telecoaching programs, one for broadcast industry salespeople, another for casino/hotel industry.

Lester Nathan is the #1 business consultant in the independent pharmacy field, with decades of consulting experience. His company provides profit improvement consulting, employee hiring and training support, private label products with complete advertising campaigns, and a telecoaching program for pharmacy owners.

Dr. Tom Orent has over 20 dentists in his highest-level coaching program, at a fee of $40,000.00 per participant, per year. He also has a 2^nd, lesser priced coaching program, and conducts his annual “Bellagio event” attended by dentists from all over the world.

Christopher Payne, coming from the United Kingdom, is a very successful mail-order marketer of self-improvement products ranging in price from $200.00 to $2,000.00, as well as seminars and coaching groups.

Ron Romano from Toronto is CEO of Automated Marketing Solutions one of the preferred providers of “utility services