Let me start off by making you a BIG promise. If you will master the skill of ‘writing copy that sells,’ you will hold in your hand the key to open virtually any vault you like... remove as much from it as you like... and create the life that you always dreamt about.
As I said, that is a big promise and perhaps you are not yet convinced. But I’m convinced that if you read the rest of this letter and take advantage of the opportunity that is presented to you.... then “THANK YOU BILL” will become your mantra!
Let me prove it to you!
For those of you who don’t know me, my name is Bill Glazer. My first career was as a retailer of fine menswear in Baltimore, Maryland. I eked out a respectable living in that Industry for over two decades. But then in 1995 I attended a seminar that literally changed my life. It was one of those big traveling SUCCESS Seminars and I had the good fortune to be exposed to Dan Kennedy as one of the speakers.
After listening to Dan, I invested in all of his books and resources. Shortly afterwards, I began writing my own ads, sales letters, and postcards...experiencing extraordinary success. As you can imagine, I was hooked! So hooked, that I studied ALL of the great copywriters and became obsessed with cultivating the ability to put words on paper that compel people to give me money. And the obsession has paid off handsomely.
Fast forward to the present.
In less than 10 years, I’ve gone from copywriting newbie to being personally entrusted by copywriting legend Dan Kennedy to take over the reins of Dan’s company. I’m humbled to say we’ve grown the business by over 400%. Today, Glazer-Kennedy Insider's Circle provides marketing and wealth creation information to over 100,000 people all over the world. With a healthy newsletter, coaching, consulting, speaking, seminar and copywriting business we have realized success greater than my wildest imagination.
If there is THE ONE THING that I attribute my success to, more than any other, is the ability to craft a sales message and put words onto paper in any format (sales letter, postcards, websites, email, faxes...you name it).
That’s why I have people literally waiting in line and begging me to write copy for them. My minimum fee that I charge for a multi-page sales letter is $25,000.00 in addition to a percentage of revenue that the project generates. It used to be that a copywriter would brag to have created one sales letter or campaign that would generate a million dollars in business. I’m not trying to brag, but I’ve created nineteen of those babies. (Now you see why people wait in line and beg me to write copy for them.)
But instead of trying to hire me to write copy for you, I want to show you a much more practical and profitable way to pocket extra profits.
Thanks to a breakthrough “marriage” of technology and the Internet, you can invite me into your home or office, where I will personally teach you my unique way of writing copy for maximum profit.
“You have really built a reputation of delivering value. This is clearly the case in this “Creating Copy That Sells course.” You make it so that even a "bleeping" idiot could learn how to put together a good sales letter, and with just a bit more effort a really good one.
Andrew Wohlberg
Investment Consultant
Baltimore, Maryland
I’ll take you by the hand, telling you exactly WHAT to do (and what NOT to do)…
I’ll guide you every step of the way, showing you what to do first… second… third… so that the confusion, doubt, and indecision that plague other copywriters WON’T plague you.
I’ll show you how to think like a million dollar copywriter…
How to mass-produce maximum copy in minimum time…
“I own many, many, many resources on direct response, copywriting, and direct mail. Many of these contain great content and information. However, I’d have to say the content in your “Creating Copy That Sells” seminar breaks it down into “brain-dead easy to apply” strategies. I liked your examples and was immediately able to apply many of them to our business. Great seminar, great content…keep it up!”
Daryn Ross
Kearney, Missouri
I’ll share and dissect real-life examples of million-dollar packages, so this knowledge of winning ads becomes so engrained, so much a part of you, that if I called you up at 4am and woke you out of a dead sleep to ask, “What are thefirst 3 steps to writing a million dollar headline?” the answer would be there automatically, effortlessly on the tip of your tongue…
And I’ll hand you the templates and tools you need to turn simple words into maximum money – without breaking a sweat.
In fact, I’m going to lay out (step by simple step) every trick, tactic, shortcut and formula I used to quickly go from copywriting ignoramus to writing
not one…
not two…
not 10 or even 15, but
NINETEEN $1 million dollar sales letters.
So believe me, the content is good. Damn good. In fact, an attendee at one of my seminars once offered me $10,000 on the spot, just for my exhibits alone!
Here’s What’s So Different And Extremely Powerful About This Course
The difference is how the material is delivered—online: fed directly from my brain into yours. In a way that combines learning, seeing and doing that’s like having me in your head, almost writing the copy for you.
That’s why I believe this online course is the easiest, fastest and most effective way to overcome the obstacles to copywriting success. To achieve amazing, eye-popping success while others continue to gnash their teeth and struggle. And most satisfying of all, to be able to produce a cash-flow surge whenever you need it. (Your spouse will think s/he’s married a superhero.)
I don’t expect you to totally believe me just because I say it’s so. After all, you’ve probably seen dozens of pitches for copywriting courses, each one promising you the moon. You may have even tried one or two and been disappointed by the results. So my just SAYING that this really is a revolutionary breakthrough will probably do little to convince you.
However, I know just as sure as night follows day that if I can get you to spend just 4 minutes, 27 seconds trying this revolutionary learning tool for yourself, you’ll see what I’m so excited about. So I’m prepared to “give away the store” to get you to try it and prove it to yourself.
For starters, I’ll Actually Mail YOU $500.00 CASH To Discover All My Secrets & Hand You 14 Free Gifts Worth $5,387.00 Just For Taking a Look
Here’s the BIG Package of 12 FREE GIFTS you’ll receive
FREE GIFT #1: When was the last time that someone actually paid you to complete a course?I’m so committed to your success that I will actually mail you a check for $500.00 as a GRADUATION GIFT just for completing this life changing course. All you have to do is print out the page at the end of the program when you complete the training and mail it back to my office. Your check will arrive to you within three weeks by first class mail.
FREE GIFT #2: Once you complete the program, the knowledge that you will possess will be equivalent to earning a degree in direct response copywriting that sells. Therefore, you’ll receive a framed “Certificate of Completion” that you’ll want to hang in your office and show-off to your friends.
FREE GIFTS #3 & #4: 2 FREE COPYWRITING COACHING & CRITIQUE Certificates. This is BIG! You get two Private Coaching Sessions where we work with you one-on-one to help you perfect your copywriting skills. You’re welcome to submit any piece of copy—brochure, sales letter, Internet landing page, advertisement, e-mail, order form, catalog page or similar promotional material (limited to 8 pages)—for critique. Each certificate entitles you to 15 minutes of private, one-on-one telephone tutoring with me or a member of my elite copy team. Normally I wouldn’t grant access like this even at 10x the price. But I’m willing to do it here because copywriting has been so crucial to my success and I want to give back and encourage new copywriters. Value: $300.00.Actually, the “street value” of these critiques is Priceless. Think about it: What’s it worth to your business to have our undivided attention for 30 minutes where my team “fixes” your ads and sales letters? You could easily save tens of thousands of dollars in wasted efforts. Imagine being handed the missing link that turns a dud mailing into a big winner… or transforms a so-so ad into a cash cow!
FREE GIFT #5: One of My Favorite Tools: CopyDoodlesTM I can tell you from years of testing: adding the right visual enhancements and graphics to your ads and sales letters can boost response significantly. That’s why I’ve arranged for you to get the CopyDoodlesTM Basic Edition. CopyDoodlesTM are graphic elements such as handwritten notes in the margin, yellow-marker highlighting, bursts, underlines, circled words, etc., that make your promotions come alive, and draw attention to important points. No need to hire a graphic designer. Just copy & paste CopyDoodlesTM in as you write. In my opinion, CopyDoodlesTM are the fastest, easiest and most effective ways to create eyeball-grabbing attention to your sales letters, postcards, Web sites, you name it. We use them all the time here at Glazer-Kennedy and to be honest, I am not sure what we would do without them. (Pssst: This is the secret weapon top copywriters use to beat a control package without changing a word of copy. I’ve seen where simply adding these cosmetics to a promotion can skyrocket response by as much as 790%!!) Your FREE Bonus package includes 312 CopyDoodlesTM for your immediate use both ONLINE and OFFLINE in a variety of colors (there are almost 3,000 total doodles included!), PLUS a matching font, PLUS a certificate for one FREE CustomDoodleTM (designed for you!), PLUS a CopyDoodlesTM ebook, PLUS video tutorials that show you how to use CopyDoodlesTM for maximum results. Have fun! (Value: $147)
FREE GIFT #6: 6 Done-For-You CopyTemplatesTMHere’s a $10,000 gift for you... Imagine receiving a set of 3 proven, “done for you” direct mail templates that you can use immediately and then for the next 3 months, automatically receiving another brand new template, delivered to your door... They’re called CopyTemplatesTM and they are the coolest collection of done-for-you direct mail templates that you can edit and use for your own projects. They’ve been tested and proven to work time and again, for dozens of wildly varied businesses. Best of all, all the hard work has been done for you (meaning you can send it out the day you get it — all you have to do is substitute your info!) CopyTemplatesTM are the ultimate time saver and idea generator for creating direct mail packages that get opened and responded to — perfect for when you don’t have time to create an entire mail package from scratch, or when those “creative juices” just ain’t flowing. Your exclusive collection includes the famous “X-ray mailer”… unique, ready-to-go envelope templates… and the irresistible “While You Were Out” postcard template. If you hired a copywriter & designer to create these packages you’d be out of pocket $10,000 or more. Yours FREE with Creating Copy That Sells.
FREE GIFT #7: As a course participant you will receive a CD of a live call where initial course participants were able to personally ask me their specific questions. This call and their questions were so good…I wanted you to also have access to them. Here are just some of the topics covered:
The sneaky secret to using and adapting fill-in-the-blank formulas from other successful mailings to almost guarantee your ad’s success
How to THINK like a top gun copywriter
An instant cure for blank-pageaphobia (you’ll never be intimidated by “writing copy” again)
3 powerful reasons why you CAN and SHOULD be your own direct-response copywriter
How to write “to formula” to double your productivity
A simple trick to breathe new life into tired, lid products—this alone can be worth tens of thousands to hundreds of thousands of dlilars in additional profits each year
The 5 most common “rookie” mistakes almost all new copywriters insist on making (and how to avoid them)
The clever way to make any price seem like a bargain
How to write an “evergreen” sales letter that lives 10…15…even 20 years & makes you independently wealthy
...And much more!
FREE GIFT #8: You will also receive another CD recording of a special tele-seminar and Q & A session where I was joined by online copywriter extraordinaire Yanik Silver, where we discussed all the nuances to Creating Copy That Sells online. Of course my copywriting secrets apply online as well and I make a very healthy 7-figure income with my websites, but I wanted to make sure with this CD we covered every last detail and nuance. For example:
How to get targeted traffic to your web site instantly in 15 minutes or less, without overpaying
The 3 best ways to flilow up on every qualified visitor automatically while you sleep, play glif or watch TV
How to go from online to offline or offline to online to maximize profits
The lazy man’s way to find the best people to help you with your website
Insider secrets to convert VISITORS into BUYERS and double or triple profits from your web site—without buying traffic
How to be a mega-marketing sleuth and KNOW exactly what your customers want and are willing to spend money on
The proven formula to bring visitors back to your site over and over again so you resell them more products & services
...And more!
FREE GIFT #9: Next, you’ll also receive another CD recording of a tele-seminar and Q & A session with email copywriting expert Jeff Walker, where we discussed all the little known secrets of email copywriting. There are several extra ninja secrets that you need to know. You won’t want to miss listening to this CD!! Here’s a sneak preview of what Jeff revealed:
How to create a six-figure profit surge in 7-14 days
Use this simple e-mail formula to create a buying frenzy in the market
Exactly how long your e-mails should be for maximum pulling power
The “Tickle Me Elmo” tactic for achieving “sellout” status
The step by step approach to “pre-sell” your audience and have them anticipating your product like a wide-eyed kid on Christmas morning
The simple way to use blogs to get your prospects to write compelling copy for you
How to “re-launch” any product regardless of age and have the market gobble it up as if it’s the hottest new thing
The QVC “countdown strategy” for motivating buyers to take ACTION
…And many more gems that were new even to me!
Several of the top copywriters that have already invested in this amazing online course also wanted to have insights on the psychliogy to get the reader to take action. As a result of these requests, I’m also going to deliver to you...
FREE GIFT #10: Okay..., this will be BIG for you. Here’s something every top copywriter knows: Writing effective copy is as much about getting into the prospect’s head as it is about knowing all the proper strategies and words. So for the first time ever, Dan Kennedy and I recorded a CD that we are making available to course participants entitled: “The Hidden Psychliogy of Copy That Sells.” If you want to be able to crawl inside your reader’s brain and understand the hidden ‘X’ factors that push the “Buy Trigger,” then you need to listen to this CD. Discover:
The ONE THING you can do to keep customers invlived, active and responsive for life (Hint: it has nothing to do with the quality of your products and services.)
How to ABSliUTELY GUARANTEE that your customers will eagerly open and read whatever mail or e-mail your send them, every time (What’s that worth to you?)
The 7 elements to an extraordinarily successful Personality-Driven Business—and how to create a bigger than life “Superman personality,” even if your real personality is more like that of mild mannered Clark Kent (or Jimmy lisen)
The ONE THING your customers secretly want from you – how you can give it to them, and have them eating out of your hand
Does your business pass this “Soap Opera Test”? Make this ONE CHANGE and watch your marketing results to present and past customers skyrocket
The WORST MISTAKE you can possibly make, with positioning
How can your marketing be improved by James Bond, Oprah, Spiderman, Batman, Superman, Arnlid Schwarzenegger, Rush Limbaugh and Regis Philbin?
…And other gems too numerous to mention here.
Since I know many people who already invested in this course are professional copywriters and there are many more who are planning on writing copy for others, I’m including this other unusual bonus...
FREE GIFT #11: A special REPORT by Dan Kennedy on “Big Lessons From 30-Years Freelance Copywriting,” where Dan spills his guts about:
Why you should never trust the client
The far-and-away MOST VITAL component to any direct response campaign
What a Playboy Club psychic teaches us about marketing blunders
The easiest, surefire way to build rapport
The single BIGGEST FLAW Dan sees in the sales letters he critiques (avoid this one gaffe and almost everything else will take care of itself)
What never, EVER to leave out of a sales letter
Where does your ad stand on the “Wimp” meter?
The secrets of PROOF ELEMENTS that work
The proven, step-by-step system Dan never deviated from in his first 12 years writing sales copy
...And more, delivered in the inimitable Dan Kennedy style!
The next Free Gift is in response to a survey that I conducted prior to releasing this course asking people what they would like to see. I’m not surprised with what they asked for and as a result you also receive...
FREE GIFT #12This is a CD and manual where I personally walk you through a million dollar campaign. I dissect every part of it for you. This way, you can see exactly how and why I chose to write what I wrote. You will hear and see with your own eyes a Bill Glazer & Dan Kennedy MILLION DOLLAR Copywriting Campaign using sales letters, postcards, emails, Voice Broadcast, and Broadcast Fax. You get to see it all.
I hope I got your attention with these 12 FREE GIFTS, because in my tenure as President of Glazer-Kennedy Insider's Circle, we’ve never offered such a package of valuable bonuses for free. Why am I doing this? Because I want to PROVE to you that this is a ‘life-changing’ opportunity.
In fact, this is a very unusual opportunity because of the way that I am delivering this information to you. To my knowledge, this is the FIRST and ONLY copywriting program delivered as an online course. I sought out a topnotch company that creates online courses for some of the most prestigious Universities in the country. And hired them to turn my step-by-step copywriting system into an online course just as they do for top colleges.
Now, you might be asking yourself why I went to all the expense of doing this. The answer is simple. It’s because I wanted the people who invest in my information to actually implement what I teach, so they can achieve the same success that I have.
Think about it. How are most copywriting home study courses delivered to you? They come in a big box...right? And we all have these big boxes don’t we, sitting on our shelves, but we seldom do anything with them.
And if we do open the box and dig into the material, we feel like we’re on information overload. We don’t know where to start! We don’t know the correct sequence that we should be going through the information! We don’t know if we understood (or missed) the key concepts!
And perhaps worst of all....we seldom complete the course that comes in a box.
I’m not interested in delivering information that just sits on a shelf that never gets completed or worse yet....IMPLEMENTED! I’m only interested in delivering real information that will make a real impact in the lives of those people who put their trust in me. In fact, I’m even willing to GUARANTEE it (as you will see later in this letter).
Now let me tell you how this results-driven course works. When you invest in my online “Creating Copy That Sells” program, you will immediately be sent by email the information you need to access everything online. In addition, my office will also mail you a printed copy of the course manuals for your library, as well as your eligible FREE GIFTS.
Here’s the best part.You don’t have to learn the traditional way.You don’t have to read through hundreds of pages of a book, hoping you’ll stay interested. You don’t have to dedicate hour after endless hour studying, memorizing and cramming. You don’t have to leave home, take time off and travel cross-country to a seminar.
Instead, you just sit back, relax and learn…
by watching…
by listening…
… and by doing.
The FIRST and ONLY Copywriting Program Of Its Kind
Simply log on and there I (Bill Glazer) am. First, introducing a new concept: “Here’s the secret formula for writing headlines that fill your bank account to overflowing.” Then I SHOW you what you need to know and how it works. Then I DEMONSTRATE with real-world examples, one after another. Then I give you the chance to DO IT YOURSELF. All the while, I’m talking to you, just as if I was in the room with you as your tutor—taking you by the hand and guiding you step by step.
Within each section are interactive quizzes, games and challenges that make sure you mastered the previous moneymaking “lesson”. This is also a fun way to see your progress.
It’s this combination of HEARING, SEEING and especially DOING that engrains my copywriting system into your brain AUTOMATICALLY. You become a better copywriter effortlessly, because you’re so INVOLVED in the process that you don’t even realize you’re learning.
Educators call this “active learning.” University studies show that active learning results in a 60% faster learning versus instructor-led training. Much to the chagrin of college professors, these studies proved that online learning is THE best way to learn a new skill or subject, simply because you’re MORE ACTIVELY INVOLVED.
“Creating Copy That Sells” is delivered online in easy-to-digest “learning bites” (each approximately 20-minutes in length) in the exact order that you need to follow.You can learn it on your own time, at your own pace, as fast or slow as you want. If there’s ever anything you don’t get right away, you can go back and watch it over and over again—as much as you want to—until you “own” it.
You’ll become a better, faster, more adept copywriter without even trying. It will also turn you into a SALES-THINKER. A finder of breakthrough ideas. An engineer of irresistible offers. Equipped to make-over your business to be more profitable and valuable than ever.
Let Me Tell You About The Actual Components That Went Into Creating This Course That Once-And-For-All PUTS Writing Copy That Sells On AUTOPILOT
What I set out to do (and accomplished) was to give you the same step-by-step method of writing copy that I personally use to write million dollar winners. Here are the steps that I go through in order to make you a proficient copywriter for your business or if you are a professional copywriter…what you need to take yourself to the next level in your career:
I. First you get what I call the “ElevenBuilding Blocks” that must be incorporated into just about every piece of copy you write. These are NOT optional, they are mandatory. I walk you through every one of them. I explain not only how to use them, but why you must incorporate them in order to maximize the results.
II. Next, I hand you what I call the “Twenty Critical Copy Concepts” that will take your work to the next level. Many of these are tools that only very successful pros think about. In fact, they are the tools (and tricks) that often separate the good copywriters from the professional copywriters. Knowing and using them give you a very BIG competitive advantage.
III. Then I give you what I call “Kopy Kryptonite.” These are the BIGGEST MISTAKES that people make when writing copy that will kill your results the same way that Kryptonite affects Superman. I’ve identified seven of them and believe me, you need to know what they are and avoid them like the plague.
IV. Of course I hand you tools. Let me tell you about them:
I give you the ‘Step-by-Step Questionnaire’ that I use to get me organized before I write copy and also how to get the right “raw material” to mold into great copy. (This actually helps you to eliminate writer’s block.) I also show you the method I use to really determine the reason that someone will and will NOT respond, so you can deal with these in advance in order to avoid unpleasant surprises.
Then there’s an entire section of winning display ads that you can use in newspapers or magazines. These have all been proven and successful and you are Copywrite-Free to reuse, for your own purpose. (And these examples will be HUGE for you even if your business is online.)
Of course postcards and self mailers are cheap ways to utilize direct mail. There are right ways to use them and wrong ways to use them. I not only tell you how to use them effectively, but once again, I provide you with a bunch of examples of ones that work. (And if you are 100% online...you already know you need to start moving offline as well. This will show you the easiest and cheapest way to do so.)
It should come as no surprise to you that I am an envelope and sales letter guy. When I give you examples of some of the best sales letters and the envelopes that they were mailed in, I go through all the mechanics of how they work. You will see some very clever, but inexpensive formats for envelopes that you need to utilize in your marketing mix to ‘cut through the clutter’ in the mailbox. To be blunt...THIS SECTION IS PRICELESS!
Then there’s an entire section that I simply call miscellaneous and that’s what you’ll get. These are successful direct response pieces and formats that I want you to know about and use for your own purpose.
Perhaps the favorite part of the live seminar that attendees reported on was the next section that I titled “Before & After.” Here I show you four different direct mail examples that were written by various people, turned over to me and given complete makeovers. If this doesn’t sound exciting to you...when you actually see it, you will be delighted in the value it brings to you and the way you think about creating copy that sells.
V. Finally, I’m delivering a section on my 29 very best “Copy Boosters.” Many of these are also ‘Insider Secrets’ designed to make writing copy easier and more effective for you. You’ll probably want to kee
these handy for quick reference whenever you sit down to write copy.
Now That You’ve Seen The Components That Make “Creating Copy That Sells,” I Thought You’d Also Like To See A Partial “Look” Of Some Of The Specifics.
(NOTE: Many of these are in response to a Survey that I sent out to the 100,000+ subscribers to our SUCCESS MARKETING STRATEGIES online series asking people what they would like to see included with this program. I am including the most common things that people are asking for.)
The 350 best headlines ever written. Use as many of them as you can as fill-in-the-blank formulas to craft your own headlines that grab the reader’s attention. I even give you a demonstration on how to do it so writing a great headline actually becomes easy (I’m serious!).
How to use subheads to cleverly extend the life of your headline. Once again I provide you with the ‘ultimate shortcut’ to craft just the right benefit driven subhead. I’ll even show you the clever trick that Dan Kennedy taught me about placing subheads above the headline instead of immediately below it.
A formula to construct an opening paragraph that grabs the reader by the throat and won’t let them go. The openings of letters are ironically often their weakest part. In fact, this is also true for ads, web copy, radio scripts, etc. etc.
What are the ONLY two types of testimonials you should use in yourcopy and how do you go about making sure you can get them. I even tell you four ways to get testimonials when you don’t have any....even if you are just starting to sell your product or service.
The three types of guarantees and perhaps more important why you want to always have ‘at least’ one if you can. Perhaps as important, I tell you how to ‘position’ your guarantee so it stands out from all of your competitors.
Why and where long copy starts to lose the readers interest. I’ll show you how to prevent this from happening by using different “cosmetic enhancements” to move the reader along.
How to find the BIG Idea to craft an offer that the prospect just simply has to respond to, even when there doesn’t seem to be any.
The best ways to create urgency and inspire immediate response. This is what we call the ‘red zone.’ Just like in football, there is no value in moving the ball down the field if you don’t score.
My personal BIGGEST MISTAKE that I used to make in writing copy. When I finally discovered it and fixed it, it made all the difference in the world. I’ll bet you’re making the same mistake and can easily fix it too.
The “One-Two-Punch” to make your bullets sizzle. Included with this topic, I’ll show you how to decide what to include in your bullets (and perhaps more importantly, how to make them benefits to your prospects.)
Powerful ways to create the almighty PS for your sales letters. There are ten of them and I’ll explain all of them to you. Plus, if you have more than one PS, do you know how to position the most important one. I’ll tell you exactly where to place it.
What I call a RESPONSE DOUBLER. This is the one specific tactic most likely to increase response exponentially rather than incrementally. It is also the one thing that is most commonly omitted from copy that is sent to me for critique. Can you afford to omit it from yours?
Why you must understand and embrace what we call the “Double Readership Path.” As you probably already know, different people buy different ways. Some read your copy word for word. Others look to skim and get the message. I’ll show you the four components of the Double Readership Path that allows you to grab both types of buyers.
More “Insider Strategies” to increase response. Here’s six of them that I spend a great deal of time explaining, that not only do you need to know about, but you MUST be using:
Personalization
Photographs
Grabbers
Involvement
Celebrity
Premiums
How to present PRICE. This is an extremely sensitive and critical part of any ad, letter, web copy, etc. I’ll show you how to properly build value, make your value case believable, create comparisons advantageous to you, minimize price. With the right strategies you can make ANY price seem like a bargain.
How to improve the offer withOUT discounting or how to make gigantic discounts believable. In other words how to change the offer without undermining the rest of your sales story. There’s a simple art to this. I’ll show you how.
Many top pros will tell you to NEVER use humor in your copy. On the other hand, I use it a lot. In order to advance the sales process. In fact, I have found that it is quite useful. I’ll show you how to use it properly to make your copy much more receptive to the reader.
The SECRET! Yes, there is a BIG secret to writing copy that turns many a prospect into a buyer. Hint: This secret has been withheld from you until now. Can you figure out what the secret is? With my little hint above you should be able to, before you hear me tell you when it is revealed in the online course.
How to get prospects to literally beg you to take their money by implementing “Take-Away-Selling.” I’ll give you the actual words to use to make buyers feel honored to give you their money.
Perhaps one of the most overlooked but important parts of the sales letter is the...ORDER FORM. There are 10 rules to crafting an order from that can actually sell for you withOUT your prospect actually reading the letter. Of course I go over all 10 of them for you.
How to get copy written faster. Do you want SHORTCUTS? When you write as much copy as I do, you need to have great ones. I’ll give you my top eight shortcuts. Here’s a sample of one now: When you have a winning piece, rewrite the copy you already have written. Seems simple doesn’t it. I’ll tell you more and give you the other seven.
Here’s something that few copywriters ever reveal....how to get your copy EDITED. It really isn’t as tough as it might seem. You need to make sure that everything is not only spelled correctly, but more importantly you have created copy that sells. I have seldom seen this important topic discussed. I’ll give you six things I do.
How to write a good “follow-up” to your first mailing in 123-seconds or less. I know it sounds crazy, but I’ve never seen this fail.
The three chief reasons people don’t buy. I’ll go through each of them and I’ll betcha you’ve never thought about the third one!!
When do you know you’re done? If it’s a long sales letter you might have slaved over it to make it perfect. If it’s a postcard, perhaps not as long. But when do you know you are ready to hand it over to the printer. This is what I call Critical Copy Concept #20 and if you want to sleep like a baby at night, you need to know this one.
As I said before, I gave you this partial list of 25 of some of the specifics I cover in this one-of-a-kind course. Of course, I talk about a lot more such as:
Tricks about using postage stamps
The correct order of insertion in an envelope when you have multiple pieces that go inside
How CDs and DVDs should be used in your mailings
When you should give your prospects multiple ways to respond
How to use FREE Recorded Messages as part of your marketing
Why odd pricing numbers get a better response and what are the best numbers to use
etc.
etc.
As you can see, just about everything I’ve listed above should be important to you. But here is the BIG point that I want to make. It doesn’t matter just how important it is if you don’t fully grasp it. And this loops right back to the three reasons that I created this as an online course:
It allows me to present to you the information in the EXACT order that you need to hear it.
It allows me to give it to you in BITE SIZE segments so you are not overwhelmed with the information.
It allows me to give you exercises at the end of each segment so you can see that you THOROUGHLY UNDERSTAND each and every concept.
That’s Why This Is Like No Other Home Study Course...It Is An IMPLEMENTATION Program.
In fact, I’m proud to say that this is the ONLY program of it’s kind that actually GUARANTEES that you master the most valuable and profitable skill to dramatically improve your earning power, and make all the money you like with less strain with my exclusive:
Brace Yourself, I’m About To Get To The Investment. With Everything I’m Handing You, Don’t You Think This Should Be... “Expensive”?
Of course, expensive is always relative.... isn’t it?
Sometimes people are wholly unreasonable about judging whether something is “expensive” or not. In this online program, I teach my most valuable skill. It simply must be pricey. After much thought, I arrived at $5,000.00. (But don’t worry...since you’re getting this when I’m launching it to the public, I’m not going to ask you to invest $5,000.00.)
But let me ask you a question. Just based on the six components I outlined above, the 25 items that I listed (plus I revealed so much more), and the 100% Money-Back GUARANTEE, what would the information that I share be worth to you?
How about 53.9% of the $5,000.00 fee that I arrived at... just three equal monthly payments of $897 for FAST RESPONSE during my launch period. Or receive a full 50% OFF with an additional $194.00 savings with the single pay $2497 option.
You’re still not REALLY thinking the investment is too high, are you?
Well if you are...you’re just cheating yourself. I can make the case that increasing results from your ads and sales letters even a little will recoup this. It’s only the postage and printing for a little over 2,500 sales letters. For a lot of you, just ONE customer, client or patient you wouldn’t get otherwise is enough. But, again, don’t think about just recouping the investment. Think multiplying it. Think getting it back 100 times over. Plan to discover multiple MAJOR BREAKTHROUGHS that will make you gobs and gobs and gobs of money as it has for many of the people whose comments you can read throughout this letter.
But Wait There’s More
PLUS don’t forget, there’s the 12 INCREDIBLE FREE GIFTS worth $5,387.00, including:
FREE GIFT #1: The $500.00 GRADUATION GIFT.
FREE GIFT #2: The framed “Certificate of Completion” to hang in your office and show-off to your friends.
FREE GIFT #3 & 4:Two COPYWRITING COACHING & CRITIQUE Certificates good for 30 minutes of personal one-on-one copywriting coaching OR submit any piece of copy for critique.
FREE GIFT #5:CopyDoodles™ Basic Edition including 312 unique graphic elements to boost the response of your ads, letters, postcards, e-mails, websites, etc., buy as much as 790%!
FREE GIFT #6:Six Done-For-You CopyTemplateTM that are written, designed, and proven to work. Just insert your info and presto—you’re ready to mail.
FREE GIFT #7: The live Q&A CD that answers your most pressing questions.
FREE GIFT #8: My interview with online copywriter Yanik Silver, where we discuss all the nuances to ‘Creating Copy That Sells’ online.
FREE GIFT #9: The tele-seminar and Q & A session with email copywriting expert Jeff Walker.
FREE GIFT #10: The first-time-ever recording of Dan Kennedy and me dissecting: “The Hidden Psychology of Copy That Sells.”
FREE GIFT #11: A special REPORT by Dan Kennedy on “Big Lessons From 30-Years Freelance Copywriting”
FREE GIFT #12: The CD and manual where I personally walk you through the Bill Glazer & Dan Kennedy MILLION DOLLAR Copywriting Campaign using sales letters, postcards, emails, Voice Broadcast, and Broadcast Fax.
So as you can see, I doubt we have a “value problem” here.
If anything stops you, if you’re honest, it’s an “I can’t afford it” reaction. And you probably know what I’m going to say about that before I say it. If you feel like you can’t afford this....then YOU need this more than anyone else. The millionaires amongst my Glazer-Kennedy Insider's Circle Members were all at the live event. They were among the first to register. Some of the best copywriters in the world were all there. Arguably, the folks who need to be there the least were there.
Most businesses are just one great ad or sales letter away from total transformation. Many individuals’ entire lives are transformed by acquiring the skill to put together such ads or sales letters.
