Personality in Copy

DAN S. KENNEDY

NEW: Was this
the single most valuable and revealing presentation
I’ve ever given? (Did you miss it?)

Just About Anybody Can Figure Out
How To Sell Things.
But There’s Genius In
Creating Customers For Life.
And, While There’s Terrific Income To Be Had From Making Sales,
Wealth Is Most Certain By Developing CUSTOMERS FOR LIFE.

“They see, yet they are blind.”

Dear Friend,

Let me rush right to the point.

At the recent Information Marketers SUMMIT, I prepared and delivered an in-depth presentation about creating rabid, responsive fans i.e. customers-for-life…….by carefully, painstakingly developing yourself as a heroic, fascinating and unique “character” with whom your customers have a continually evolving relationship. Of course, it has applications far beyond just the information marketing business. In fact, whether you are a butcher, baker or candlestick maker, run a restaurant or are a dentist, operate locally or globally, sell alabaster counter-tops or safaris or xylophone lessons, this could be the most valuable presentation you have ever heard or ever will hear. That’s not my boast. That’s what I’ve been told.

What I have heard about that presentation has been mind-blowing.

I have been told – by very smart marketers, who have been with me for years – that:

They were amazed at how much “behind the scenes,” “insider,” personal “secrets” about why I do the things you see me do that I revealed.

They had revelations….they now “saw through” what had been before their eyes month after month, time after time, to its real purpose – and why and how they should emulate my strategies.

They walked away with a much more complete ‘model’ to follow in developing the “character” they presented to their customers, the “voice” they were to use in all their advertising and marketing.

Some of the specifics of what I presented are listed at the very end of this letter. It’s important to understand that this was a very REVEALING presentation of how I have very deliberately and strategically created, developed and used “personality” to build my business and have guided clients in doing the same. You’ve seen it all, of course. But now you’ll see behind it. And it could be a lesson worth millions.

“I See Yet I Am Blind.”

Dr. Edward Kramer used that statement to separate “sight” from “insight.” He said that most sighted people see the blueprints for extraordinary success laid out in front of them but lack the insight to recognize the value, importance and application of what they see.

Here is a very important fact: I, more so than any other author-speaker, any other newsletter publisher, any other info-marketer, have succeeded at creating not just exceptional income but extraordinary wealth by, more so than any other, creating high-value lifetime customer relationships. Speakers, for example, who have sold something to 1,000 times more people than I have, now have 1/100^th as many continuing customers as I do…and theirs are 1/10^th as valuable.

What do I know and do that they do not? A lot. Most of my ‘secrets’ are hidden in plain sight. Yet most are blind in their presence.

Now, again, this has significance to you even if you are not and never will be a speaker or author or publisher or info-marketer.

How To Double , Triple Or Quadruple
Your Income This Year
AND Create Millions More Dollars Of Wealth
In The Next Few Years,

In ANY Business Whatsoever

This one skill-set, this one set of psychological strategies having to do with “character development and presentation” can absolutely skyrocket your income in a matter of months. But far, far importantly, it can guarantee you get very rich through your business.

Never Revealed Before.
Not Talked About Or Taught Anywhere Else,
By Anybody Else.

I have never talked about what I present in this presentation before.

It is not laid out this way in any of my books, recordings, courses, kits, newsletters. It has not been presented in any previous seminar or boot camp.

In the thousands of books and thousands of hours of recordings and all the seminars I’ve gone to….on sales, marketing, advertising…..over nearly 40 years…. I have never encountered anybody laying it all out as I have in this presentation. Nor is there anybody as successful and adept at it, as conscious and strategic about it as I am and have been, so there’s nobody else who could lay it all out!

I had to figure it out and piece it together from a myriad of sources, over many years. I got a little bit here, a little bit there. I got it all completely put together, crystallized and put to full use only about 10 to 12 years ago – and have seen my prominence, income, independence and wealth all multiply faster and greater year by year than in all the earlier years combined. This is something I’m now paid more than a million dollars a year in royalties for. One client last year made changes in just four paragraphs of his main sales letter and web site based on this strategy and immediately increased sales by more than double. It’s powerful stuff!

I can guarantee you this: even if you have studied me with all the ardor of a teenage boy beset with raging hormones and blessed with a good telescope and a neighbor lady with a curtainless window and a penchant for undressing in front of it……even if you have a ‘Dan Kennedy Room’ (as some do) and own everything I have ever written, recorded or produced….even if you have been with me for so many years you’ve lost count….and even if you think of yourself as a super knowledgeable marketer…..you will hear plenty in this presentation that you have never heard or thought of and considered before. After listening a number of times to fully grasp every nuance, you will take your presentation-of-self, your personality-driven marketing to a much higher, more advanced, more sophisticated and more powerful level. This is the golden key to a previously concealed ignition, to revolutionize your business – whatever it is. And it IS the key to converting customers to customers for life.

Hearing My Presentation Won’t
Just Change The Way You Market,
It Will Alter Your Very Understanding
Of What Marketing Really Is!
It Will Even Alter Your Perceptions Of Your Self.

This is a challenging presentation. So, I suppose it is not for the meek and faint of heart, nor the easily offended. And, while it is about marketing, and about making money, it is, on another level, about much more. There is a hidden closed-loop, linking self-image with presented image, self-perception with public perception of you. There is an opportunity to own a unique selling proposition and position permanently, absolutely impervious to competition.

Spend Not A Dollar More, But Multiply Results

Just about everything else I teach about marketing does, admittedly, lead to out of pocket expenditures. To use what I teach about direct-mail, you must have or obtain lists, you must pay for printing and stamps, and, absent my famous cat-who-licked-stamps, pay someone to affix the stamps. To use what I teach about advertising, you must, obviously, advertise. Etc. But in this unique case, even if you add nothing requiring expenditures….if you only “overlay” what I reveal in this presentation onto whatever you now do, in advertising, in marketing, in communication with customers, you will see outstanding, profitable results.

Make Yourself Famous

If you fear fame, relax. I’m not talking about paparazzi-pursued Britney Spears with kid on lap in car famous. Certainly not Colin Ferrell famous. Not Danny Bonaduce or Monica Lewinsky infamous either. NOT can’t eat in a restaurant in peace famous.

I’m talking about being purposefully and profitably famous within your own selected audience, be that your industry or profession, or your local community, or a niched segment of your local community (like, say, affluent doctors). I’m talking about being a celebrity to your customers or clients, just as I am. About you being the star of a continuing story which your customers or clients are endlessly intrigued by and interested in, so that they continuously patronize your business or use your services and ignore all competitors. This is the path to unassailable marketing advantage. Oprah understands it, and went from being a local morning talk show host working for wages to one of the richest and most powerful people in the entire entertainment industry. The furniture in just one of her houses probably cost more than you made last year. Trump understands it, and has used it to harvest more in the past 3 years than in the previous 15 – he’s used it to trigger ‘The Phenomenon’ that I talk about in my No B.S. Wealth Attraction book. In my group, Scott Tucker gets it to some degree – and, consequently, made over $600,000.00 last year in the mortgage business part-time; Darin Garman gets it to some degree – and consequently attracts millions of dollars of investment money for Iowa real estate from all over America and the world. A lot of others who haven’t picked up on it work a lot harder than they need to for their incomes.

If you want to attract a whole lot more money at a faster pace with less effort than ever before in your life, doing this “make-over,”using this strategy will make that happen.

If You Think All This Is Somehow Beyond You
Or Could Not Apply To You….

You are wrong.

I am a high school graduate, no college, no family resources, no ‘silver spoon,’ who became a multi-millionaire (a cash multi-millionaire) before turning 50, largely thanks to this approach, laid out in detail in this one presentation. You can marry my strategies, my template, to you and your business, and you can grow very rich with star-power and story-power.

I have privately helped clients in information marketing businesses but in other businesses as well understand the full import of all my hidden-in-plain-sight secrets…and, without a single exception, they have all profited enormously. Those using these methods to varying extents, in “ordinary” businesses include a millionaire house painter, chiropractor, restaurant owner, mortgage broker, and many others. I really don’t care what you now do for a living; you can use this to get rich. And if you are or intend to be in the information marketing business, you cannot afford to be without this understanding. And I have a confession; I have put this into copywriting work I’ve done for clients in information marketing…stuck it into their businesses….without sitting down and fully, completely, painstakingly explaining it in toto and step-by-step so that they could follow-through and take full advantage. That’s corrected here.

How Much Is The Price Of Admission?

P.T. Barnum once reportedly tripled the price of admission to one of his sideshow attractions overnight – to the stunned consternation of his show manager and ticket hawker. Barnum said, “It IS a real live mermaid.”

I suspect the mermaid was not, in fact, a creature raised from the sea. We can admire Barnum’s audacity. But this, this IS the real, authentic, true golden key.

What should it cost to possess it? I would not blush at asking a million dollars. And I have never said such a thing, set such a high value on anything I’ve offered before. As a practical matter, sadly, there are very, very, very few people reading this willing to pay a million dollars for it, regardless of either its intrinsic value or its potential to them.

People at the Info-SUMMIT, who heard me give this presentation ‘live,’ paid as much as $4,000.00 to be there. And they didn’t get all my notes and overheads to take with them as references. (You do.)

One client who was there, hired me to come and deliver fundamentally the same presentation, and discuss it with a small group of his associates, copywriters and sales executives. He paid $25,000.00 for me to do so. (You are getting everything they got.)

That’s a real price some smart person was willing to pay; not just my assessment. So can we say it’s worth at least $25,000.00 to get into this tent and see this mermaid?

I am insistent that this NOT be sold or priced “by the pound.” The number of minutes, of CD’s, of pages cannot matter. If you must have price justified by bulk or by clever comparisons, this material is too advanced for you. This is intended to revolutionize the way you present yourself to your marketplace and dramatically increase the speed and magnitude of your wealth accumulation through your business. It cannot be priced like a sack of peanuts nor sold for peanuts.

I have admittedly arbitrarily set the price at just 2% of $20,000.00. A 98% discount. So, $397.00.

You may still feel that’s a heck of a lot of money to hear a single presentation.

You are, of course, entitled to your opinion, however short-sighted it may be.

I will remind you of a true story from my life, in my autobiography, ‘My Unfinished Business’ (www.renegademillionare.com): I once flew cross-country on a red-eye, then chartered a helicopter, then a cab, to race to a hotel, to hear one speech. From which I got (only) a few “gems.” Less than a single page of notes. But it was worth every cent of expense and all the trouble a hundred times over. In that same book, I mention one sentence I heard Gary Halbert say during a 3-day seminar that has been worth hundreds and hundreds of thousands of dollars to me. I have been profoundly influenced by a few sentences from one speech by Earl Nightingale. I know – absolutely – that hearing a single speech can be worth a million dollars.

I’m willing to guarantee you; this will be worth that much or more to you. By your judgment. If you listen only once….on Scout’s honor, only once….and are not amazed and fascinated and eager to listen repeatedly….and you cannot immediately see how these revelations can make you a ton of money, then you are to return everything to the proper Glazer-KennedyWebstore office immediately for a full, 100% refund PLUS $100.00 for your trouble. As you probably know, Bill Glazer is very conservative and this is not the kind of guarantee he would ordinarily make. He, too, was in the audience, heard this presentation, frantically scribbled notes, and told me it was an extraordinary, insightful and complete explanation of what I do, how I do it and why I do it, and that even he discovered things he did not know.

Anyway, you risk nothing. You have 1-year to review, keep or return.