Dan takes us through the nine different kinds of creative thinking, and discusses effective uses of them, to lead to business breakthroughs. Of great interest to most of us: How to feed the creative machine…and How to create at the speed of light! He points us to 17 different ways of avoiding the dreaded “Blank Page Syndrome.” So you can turn on creativity at will, not “when the mood strikes.”
It’s worth mentioning, by the way, that Dan has been engaged in “creative thinking” professionally his entire adult life. He grew up in the advertising business, briefly had a ‘traditional’ ad agency, has written copy and directed direct-response ad campaigns for thousands of clients, coached creative teams in ad agencies and corporations, worked extensively in the TV infomercial business, created hundreds of information products, had his own books recognized on INC. MAGAZINE’S ‘100 best business books’ list (and Business Week and Amazon bestseller lists). He has brought numerous creative innovations to the seminar and info-marketing fields. This Workshop gave him an opportunity to share some of his most prized creative thinking strategies – and it is the only time he’s ever conducted this Workshop! - and you can “eavesdrop” on it, on these CD’s.
But that’s not all! You’ll also receive Dan’s personal CREATIVE THINKINGCHECKLIST, with
EIGHTEEN Strategies for “manipulating” products, services, titles, offers, product “bundles,” ad and sales letter themes, to keep putting a “fresh look” on tried-and-true winners. There are more than NINETY “BRAIN-STARTER” EXAMPLES on this Checklist – 90!!!! Some you’ll be familiar with, some you won’t… grouped under the Eighteen Strategies. These Examples’ll quickly get your creative mind in gear, to apply the Strategies to your business.
Even that’s not all! There’s
a second, private Checklist with 43 different kinds of thinking (“creative” is only 1 of the 43) that can produce new solutions to nagging problems that just won’t seem to go away…..speed the creation of ads, sales letters, web site or other marketing materials…and simply make you a better entrepreneur.
And even that’s not all! Dan also has
a short-list of SIX CREATIVE BUSINESS LIFE QUESTIONS he pushes himself and his clients to keep asking themselves, to use in constantly adjusting their deployment of their resources, time, and talents.
Here Are Some of the Specific Items:
How most business people make costly mistakes by leaping onto the first answer, the first idea that comes along. How to use ‘creativity checklists’ in day to day business. Develop a set, mechanical procedure for quickly but comprehensively responding to each new problem or opportunity.
Look in your kitchen cupboard or pantry. You’ll find clamps on potato chip bags. The clamps are the same clamps that are on clipboards at the office. This is an example of the #1, top-priority kind of creative thinking you need to prosper in business. How to internalize and practice “creative theft.”
How to recognize the #1 ENEMY of creativity AND shoot it dead on sight.
A creative exercise you can (and should) do on your own or with your team of key associates or employees to birth business, sales and profit breakthroughs. This WILL IMMEDIATELY REVEAL new opportunities in your business to…..stand out from the crowd; attract media attention; confound your competition; sell more profitably at higher prices; get lost customers back – and have more fun.
King Kong Thinking: How to DOMINATE a target market.
Alchemy: how to create (more) value (and profit margin) out of nothing. How to make nothing something. (Listen for the Charlie One-Horse Story).
Bill Glazer’s detailed description of a “Big Experiment” he recently ran in his retail business (adapting an idea visible to everybody) that revolutionizes the entire business and adds new ‘something-from-nothing’ profits……could this idea work for YOU? (Versions past and present: closed-door medical and dental practices, Playboy Clubs, Costco.) Here’s what’s cool: Dan suggested this…Bill did his homework… and he very quickly implemented it, from zero to successful implementation in less than 2 months.
How to EASILY, instantly make yourself much more creative. The ONE THING that Dan does, that most entrepreneurs don’t, that allows him to churn out five newsletters a month, books every year, keeps bringing fresh ideas to my customers-for-life, get paid huge sums to advise business leaders in so many different fields. You can copy this ONE SIMPLE STRATEGY and be amazed at your “revved up creativity.” (Listen for: my comments around Actor’s Studio.)
You’ll also receive two BONUSES.
BONUS #1: An extra audio CD of Bill Glazer’s presentation at the Workshop: TEN CREATIVE BREAKTHROUGHS FROM COACHING GROUP MEMBERS. These are from people in his three different international coaching groups and private clients, their adaptations and applications of their best strategies, leading to bigtime
creative breakthroughs in their businesses – so you’ll hear ACTUAL EXAMPLES FROM REAL BUSINESSES for each of the Ten Breakthrough Strategies.
BONUS #2: Transcription of the Creative Thinking Eavesdrop CDs, will be included – a very valuable transcription of the entire day that you will want to frequently use as a resource to return to again and again.
| Average user rating |
Average user rating from: 3 users
|
|
|
| |
| |
| All User Reviews |
|
Contrary to what most people think, entrepreneurs are among the MOST creative people, because they need to be!
And why more artists don’t apply the creativity they use in their art to their business is beyond me. In fact I’m always astounded at how few artist’s have any clue as to what creativity really is.
As a full time artist for over 12 years, every single day somebody emails me or tries to engage me in conversation about this psychological bogeyman labeled Creativity.
People seem to have this notion that creativity is something parsed out at whim by the gods or via the crap shoot of genetics. “You either have it, or you don’t”
Oh sure, just like math skills or athletics, some seem to have more access to it mentally, but everybody can improve, and that’s where this program shines!
This is a live recording, and Dan and Bill do an excellent job of explaining and identifying various types of creative thinking - there’re several – and at ways to turn it on and optimize your facilities.
It’s a real gem!
If you're looking for 'hard business advice' - don't get this program. But if you want 'better ideas to implement more money making ideas' and want to have the power to do it forever at will - get this program!
You might call this program one of Dans 'soft' programs versus a hard program like Magnetic Marketing. But that doesn't mean it's not as good...if anything it's BETTER because Dan rarely shares his creative thought process with anyone. In this program he did!